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Iterable

Pools real-time site information for a comprehensive view into user acquisition, audience demographics, user behavior flow, and completed conversion goals

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Integration Overview

How Iterable Works

Iterable is a marketing automation platform that provides multi-channel user engagement campaign management features based on dynamic workflows. It allows users to create segments based on criteria or activity and convert segments into static lists or real-time dynamic lists that can update automatically. Users can also automate touch points and test strategies without engineering support.
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Freshpaint Is Autotrack For Iterable And Your Entire Tech Stack

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Get More Out Of Iterable Using Freshpaint

When you use Freshpaint to send your customer data to Iterable you won’t need to write any custom code hooks or ETL to get data into and out of the platform. Your existing Freshpaint page views, events, ecommerce activity, and user traits are passed directly to Iterable without even loading its library on your page or needing to bundle its SDK in your mobile app. Everything is handled through the Freshpaint server.Additionally, when you use Freshpaint to turn on the integration, all cross-channel activity from Iterable— like Delivered, Opened, Clicked, Unsubscribed, etc.— gets streamed back through Freshpaint as an event and out to all your enabled integrations and data warehouses. No coding is needed for any of this configuration outside of a typical Freshpaint installation, saving you countless development hours and resources considering the alternative of building a custom ETL pipeline and learning new APIs.

Make it easier to get customer data to Iterable
Send your customer data to your entire tech stack using our prebuilt integrations.
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customer data platform USE CASES

Popular Use Cases For The Iterable Integration With Freshpaint

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hybrid data collection

Autotrack + Precision Tracking: A Hybrid Approach

Freshpaint is the only customer data platform with a hybrid approach to tracking.

This gives you the best of both worlds: the flexibility of Autotrack with the control of Precision Tracking. Use one, or the other, or both.

Autotrack

You don't need to deploy code for every single interaction you want to collect data for. Retroactively access data with the Time Machine.

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Precision Tracking

Client-side and Server-side APIs to build tracking into your website or app however you want. Collect clean, robust customer data that you control within code.

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START COLLECTING DATA IN MINUTES

Get more out of your customer data with less coding

Use Freshpaint to capture and send customer data to all your tools without the heavy engineering lift.

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