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Microsoft Azure

Query and combine exabytes of structured and semi-structured data across your data warehouse, operational database, and data lake using standard SQL

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Integration Overview

How Microsoft Azure Works

Azure SQL Data Warehouse is a managed petabyte-scale service with controls to manage compute and storage independently. In addition to the flexibility around compute workload elasticity, it also allows users to pause the compute layer while still persisting the data to reduce costs in a pay-as-you go environment.
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Freshpaint Is Autotrack For Microsoft Azure And Your Entire Tech Stack

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Get More Out Of Microsoft Azure Using Freshpaint

Split can be both a data destination and a source for Freshpaint. With Split as a destination, user events tracked in Freshpaint are sent to Split where our statistics engine conducts causality analysis. Define metrics within Split and apply to Freshpaint events to measure the impact of new features on customer experience. With Split as a source, Split will send impression data from your feature flags to Freshpaint available to be sent to any destination.

Make it easier to get customer data to Microsoft Azure
Send your customer data to your entire tech stack using our prebuilt integrations.
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customer data platform USE CASES

Popular Use Cases For The Microsoft Azure Integration With Freshpaint

Import data from Drift

Import customer data from Drift to log activity
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Import data from any tool with Freshpaint

Integrate with Freshpaint to import data from 100s of tools
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Import Google Ads conversion data

Track conversion data from Google Ads to measure attribution and ads performance
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hybrid data collection

Autotrack + Precision Tracking: A Hybrid Approach

Freshpaint is the only customer data platform with a hybrid approach to tracking.

This gives you the best of both worlds: the flexibility of Autotrack with the control of Precision Tracking. Use one, or the other, or both.

Autotrack

You don't need to deploy code for every single interaction you want to collect data for. Retroactively access data with the Time Machine.

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Precision Tracking

Client-side and Server-side APIs to build tracking into your website or app however you want. Collect clean, robust customer data that you control within code.

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Get more out of your customer data with less coding

Use Freshpaint to capture and send customer data to all your tools without the heavy engineering lift.

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