About Freshpaint

For Healthcare Marketers Who Refuse to Trade Privacy for Performance

Freshpaint enables healthcare marketers to drive measurable growth, without compromising patient trust.

Over 250 healthcare organizations partner with us to stretch fixed budgets, prove what’s working, and turn privacy into a strategic advantage that fuels performance.

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Trusted by 250+ healthcare organizations

Proven Results from Real Healthcare Campaigns

Explore Our Customer Outcomes

80% Drop in Cost Per Lead

For OrthoCarolina

30% Reduction in Cost Per Acquisition

For BU Dental

53% Improvement in Campaign Performance

on Meta for a National Payer

5-25% Lower Patient Acquisition Costs

On average for our Customers

The Healthcare Marketing Platform Powering Privacy-First Growth

In a world of tightening regulations and rising acquisition costs, we bring privacy and performance together in one platform.

Healthcare organizations use Freshpaint to securely connect and activate data across channels, tie marketing spend to outcomes, and scale growth with confidence.

Our customers don’t just stay compliant — they outperform because of it.

Improve Your Marketing Performance

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The Team Behind Our Customers' Success

We invest in exceptional talent so our customers can move faster, navigate complexity, and unlock more value from their marketing.

Freshpaint customers gain access to experts across healthcare privacy, product, data engineering, and implementation, so they stay ahead of evolving regulations while continuously improving performance.

Join the Team Behind Healthcare’s Top Marketers

What It's Like to Work With Freshpaint

"Freshpaint has helped us future-proof so that no matter what campaign we stand up or what changes happen in technology, they're already on it."

Lauren Anderson,

Baptist Health

“I’m not a fan of vendors; I’m a fan of partners. What partners do well is advocate for you, and every person I’ve interacted with at Freshpaint has made this feel like a real partnership.”

Blair Primis,

Chief Growth Officer, OrthoCarolina

“Freshpaint followed through on every promise, ensuring our compliant video hosting and mapping needs were fully met. They also worked seamlessly with our website vendor team, making the process even smoother.”

Drew Redfield,

CU Medicine

“At this point, no matter what the ask is, our legal team’s first question is, does it go through Freshpaint? And if the answer is yes, we often have the flexibility to do it, because they trust you guys so much. [Working with Freshpaint is like] a cheat code.”

Director of Performance Marketing,

National Payer

The Connective Tissue for the Healthcare Marketing Industry

We bring together leading marketers and privacy experts through events, content, and community — creating space for real conversations, proven strategies, and meaningful progress across the industry.

Connect With Us

Freshpaint Live

In-person events at key industry moments.

Explore Events

House Call

Our invite-only event series for senior leaders navigating performance and compliance.

Request Your Invite

Marketing Rounds

A podcast featuring the campaigns and operators shaping modern healthcare marketing.

Watch or Listen

Freshpaint 5

A weekly newsletter covering the trends and tools that matter most.

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The Freshpaint Community

A private hub for customers to collaborate, influence the roadmap, and access new features first.

See Pharma & Medical Device Solutions

Meet Our Leadership Team

Freshpaint’s leaders bring a rare mix of healthcare, privacy, ecommerce, and data expertise — so marketers maximize performance in privacy-first environments.

Our Leadership Team

Ray Mina, Chief Executive Officer

Tom Spiegelman, Chief Technology Officer

Marc Jacobs, Chief Revenue Officer

Jason Powers, Vice President of Product

Kate Levin, Senior Vice President, Customer Success

Xan Spewak, Privacy Strategy Lead

Gina Im, Chief of Staff

Dave Twichell, Head of Marketing

Orinna Barton, Head of Product Marketing