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Stop Optimizing Epic MyChart for Form Fills. Start Optimizing for Attended Appointments & Real Revenue.
Use Epic Outcome Data To lower cAC and Prove ROI
Bring Epic MyChart and marketing into one patient journey.
Unify ad clicks, website behavior, MyChart scheduling, and Epic attended‑appointment data into a single, end‑to‑end view. See how every campaign influences the path from first click to attended visit and revenue, without changing anything inside Epic.
Measure true CAC based on attended appointments.
Connect Epic appointment outcomes back to specific channels, campaigns, ad groups, and keywords so CAC is calculated on who showed up, not just who booked. This revenue‑aligned view gives finance and service‑line leaders numbers they can trust.
Feed attended‑visit signals into Google and Meta.
Convert attended appointments from Epic into privacy‑safe conversion events for Google Ads, Meta, and more. Give algorithms the lower‑funnel signals they need to bid toward the patients most likely to arrive, improving performance without increasing spend.
Everything you need to connect Epic MyChart campaigns to real patient outcomes
Real Impact From Leading Healthcare Organizations
After connecting marketing activity to attended appointments, they discovered true CAC was closer to $50, revealing a major gap between perceived and real performance.
By optimizing on attended visits instead of proxy metrics, they reduced CAC by ~20%, realized high six‑figure savings over 12 months, and shifted budget into the campaigns that actually drove patients through the door.
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Ad Performance is designed to fit into existing workflows so teams can unify data, measure outcomes, and activate lower-funnel signals without added complexity.
Built for Your Type of Organization
When campaigns span across multiple specialties, it becomes difficult to understand which service lines are actually driving patient volume and revenue. Ad Performance links advertising to attended visits and revenue in a HIPAA-compliant way, so you can clearly see which investments deserve continued support and which ones are quietly leaking budget.
- Track cost per attended appointment by service line
- Compare show rates and CAC across specialties to optimize budget allocation
- Prove marketing ROI to CFOs and service line leaders with revenue-based attribution
- Send attended appointment conversions back to ad platforms to improve targeting for high-value patients
Multi-location urgent care chains and outpatient providers need bottom-funnel metrics at scale. Ad Performance shows you cost per attended appointment across 50-200+ locations, so you can identify which markets deliver the best ROI, eliminate budget waste from campaigns that don’t translate to attended visits, and prove to PE firms that marketing drives real patient volume.
- Measure cost per attended visit by location, market, and campaign
- Track show rates and identify locations or channels with high no-show problems
- Compare campaign performance based on chair-filling, not just calendar-filling
- Send attended visit conversions to Google and Meta to reduce CAC by 20%+
Dental organizations need more than consultation volume to understand the true value of their acquisition campaigns. Ad Performance shows the full patient journey (from first click to completed treatment), helping you prove marketing ROI on services like implants, Invisalign, and cosmetic procedures to CFOs and PE firms.
- Track cost per attended consultation by procedure type (implants, ortho, cosmetic)
- Measure show rates for high-value consultations across your DSO network
- Compare channels based on consultation-to-procedure conversion rates
- Prove marketing ROI with treatment completion and revenue data
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