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Blog

What’s New and What’s Next

Proven strategies and fresh thinking for those on the front lines of healthcare marketing.
Featured resources
Marketing Performance
Why Indiana University Health Stopped Optimizing for the First Appointment
Marketing Performance
Why Indiana University Health Stopped Optimizing for the First Appointment
The State of Healthcare Marketing in 2026: A Measurement Reckoning
The State of Healthcare Marketing in 2026: A Measurement Reckoning
Marketing Performance
How a Dental Practice with 120+ Nationwide Locations Scaled Growth Beyond Google
Marketing Performance
How a Dental Practice with 120+ Nationwide Locations Scaled Growth Beyond Google
Marketing Performance
What Multi-Channel Actually Means in Healthcare Marketing (It's Not Just More Ads)
Marketing Performance
What Multi-Channel Actually Means in Healthcare Marketing (It's Not Just More Ads)
Use Cases
Product Updates
Product Pulse
Marketing Performance
Case Studies
Company News
Engineering
Growth & Startups
Hipaa Compliance
Marketing Performance
Compliance
Use Cases
Case Studies
Product Updates
Growth & Startups
Engineering
Company News

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Compliance
Navigating the Complexities: How State-Level Privacy Laws Impact Health Data in the U.S.
Discover how state-level privacy laws are reshaping healthcare data protection alongside HIPAA.
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Compliance
August 28, 2024
Product Updates
Freshpaint Integrates with StackAdapt for Privacy-First Programmatic Advertising
Our new StackAdapt integration enables secure programmatic advertising, prioritizing privacy without compromising marketing performance.
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Product Updates
August 8, 2024
Compliance
How the FTC Enforces Healthcare Privacy Regulations
Discover the FTC's expanding role in healthcare privacy enforcement and learn how to stay compliant.
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Compliance
August 7, 2024
Compliance
Privacy-Related Class Action Lawsuits in Healthcare: How They Work and How to Avoid Them
An anatomy of consumer privacy related class action lawsuits in healthcare marketing
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Compliance
July 22, 2024
Product Updates
Freshpaint’s Healthcare Privacy Platform Is Expanding: Here’s Everything You Need to Know
Our future vision for Freshpaint's healthcare privacy platform
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Product Updates
July 18, 2024
Company News
What Our $30M Series B Means For Healthcare: A Message from Our CEO
$30M Series B promised to unlock privacy-first marketing for all of healthcare
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Company News
July 16, 2024
Company News
What the Recent AHA Lawsuit Ruling Means for Healthcare Organizations Moving Forward
What does the federal court ruling about the use of third-party tracking technologies on hospitals' public-facing websites mean for healthcare?
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Company News
June 25, 2024
Product Updates
Freshpaint Integrates with CallRail to Optimize Ad Performance in a Privacy-First Way
Combining Freshpaint’s bulletproof compliance with CallRail’s granular attribution data delivers the best of both worlds: high-performance results and peace of mind. Let’s break down how this new integration works.
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Product Updates
June 26, 2024
Product Updates
Introducing Freshpaint HIPAA-Compliant Maps: Help Patients Find You Without Violating Privacy
Freshpaint Maps: A full replacement for privacy-deficient Google Maps
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Product Updates
May 16, 2024
Compliance
Beyond the Fine: What the FTC’s Crackdown on Cerebral Really Means for Healthcare Marketers
The FTC's crackdown on Cerebral is about more than money.
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Compliance
April 26, 2024
Ask a Healthcare Lawyer: HIPAA Compliance for Healthcare Marketers
Insights from a healthcare lawyer on navigating the complexities of HIPAA compliance in healthcare marketing.
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April 5, 2024
Engineering
Your Input Needed: Freshpaint's Hack Week Projects
A few weeks ago, Freshpaint put on a “Hack Week”. We want you to vote on your favorite projects!
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Engineering
March 1, 2024