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Blog

What’s New and What’s Next

Proven strategies and fresh thinking for those on the front lines of healthcare marketing.
Featured resources
Marketing Performance
Why Indiana University Health Stopped Optimizing for the First Appointment
Marketing Performance
Why Indiana University Health Stopped Optimizing for the First Appointment
The State of Healthcare Marketing in 2026: A Measurement Reckoning
The State of Healthcare Marketing in 2026: A Measurement Reckoning
Marketing Performance
How a Dental Practice with 120+ Nationwide Locations Scaled Growth Beyond Google
Marketing Performance
How a Dental Practice with 120+ Nationwide Locations Scaled Growth Beyond Google
Marketing Performance
What Multi-Channel Actually Means in Healthcare Marketing (It's Not Just More Ads)
Marketing Performance
What Multi-Channel Actually Means in Healthcare Marketing (It's Not Just More Ads)
Use Cases
Product Updates
Product Pulse
Marketing Performance
Case Studies
Company News
Engineering
Growth & Startups
Hipaa Compliance
Marketing Performance
Compliance
Use Cases
Case Studies
Product Updates
Growth & Startups
Engineering
Company News

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Compliance
Why Shutting Down Advertising Tracking Technologies is Impacting Your Marketing Team
Removing advertising tracking technologies has a direct impact on your healthcare growth
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Compliance
July 4, 2023
Company News
Freshpaint Featured in Politico: How The Health Industry is Responding to Privacy Crackdowns
Politico features Freshpaint in health industry privacy piece
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Company News
April 24, 2023
Use Cases
Freshpaint’s Healthcare Privacy Platform vs Generic CDPs
What's required for a Healthcare Privacy Platform to be HIPAA compliant
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Use Cases
April 24, 2023
Use Cases
Google Analytics vs Matomo For HIPAA Compliance
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Use Cases
April 10, 2023
Use Cases
Google Analytics vs Piwik For HIPAA Compliance
How does Google Analytics stack up against Piwik in a HIPAA-compliant world?
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Use Cases
April 3, 2023
Use Cases
Ignorance Is No Longer an Excuse: A Timeline of Events Around Tracking Technologies in Healthcare
A breakdown of events over the past year that have led to lawsuits, new guidance, and FTC fines.
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Use Cases
November 12, 2024
Growth & Startups
How Conversion Tracking in Google & Facebook Ads Improves Performance
How Google & Facebook Ads use conversion tracking to optimize performance
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Growth & Startups
March 2, 2023
Use Cases
How Tracking Technologies Work, And Why They Violate HIPAA
Understanding why major ad platform tracking technologies aren't HIPAA-compliant
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Use Cases
February 16, 2023
Compliance
What Is Protected Health Information (PHI)? Ending The Confusion
A brief explainer to the question, what is PHI?
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Compliance
July 1, 2025
Use Cases
How A/B Testing Helps Lift Form Page Conversions Rates
Learn how to lift form page conversion rates with data-driven A/B testing.
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Use Cases
January 23, 2023
Use Cases
How to Build Advertising Lookalike Audiences Using Customer Behavioral Data
Learn how Freshpaint can use behavioral data to build lookalike audiences to create real time, personalized ad campaigns.
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Use Cases
January 5, 2023
Use Cases
Why You Need More Than Just A BAA To Manage PHI
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Use Cases
December 28, 2022