Primarily we use Midnight Gray, Flex Red, and Smoke White. We prefer background to be Midnight Gray, but not always. When we need some color, we use primarily use Flex Red. When we need bright pops of color, we use Aquamarine Green.
The Freshpaint mark is a graphic abstraction of data. The Freshpaint logo can be used in full color or mono. Full color is preferred. Always leave plenty of space around the logo and please don’t alter the Freshpaint logo in any way. Thanks!
Use the full lockup (the logo mark and wordmark combined) as big as you want, but no smaller than 40px.
Our primary sans-serif typeface is Fira Sans. The weight is 500 - Medium. Fun fact: Fira Sans is the font of choice for the New Zealand Government!
Our secondary typeface is Roboto. The weight is 400 - Normal.
Roboto is what we use for text when we really need to say a lot. Which is usually when we are talking about our customers. Because we really love to talk about them. A lot.
The weight is 400 - Normal. The size is 15 px and the height is 24 px. The color used is usually Midnight, Smoke, or solid white, though some special cases may require different colors.
