10 Common (And Risky) Web Trackers on Healthcare Websites
Compliance
A More Focused CIPA Landscape Doesn’t Mean Total Relief for Healthcare Marketers
Marketing Performance
Top Challenges Healthcare Marketers Want to Solve in the Next 12 Months (and How to Do So)
GUIDE
Healthcare Marketing's Playbook for the 2027 Medicaid Changes
GUIDE
From Media Spend to Patient Starts: A Guide to Full-Funnel Measurement in DTP Pharma
GUIDE
How to Build Your Marketing Data Foundation
Marketing Rounds—a Podcast by Freshpaint
The Hidden Cost of Last-Click Thinking with Blair Primis and Brian Gould
From Ad Impressions to Lifetime Care: Measuring What Really Matters with Jeremy Rogers
From Proxy Metrics to Real Enrollments: How One Payer Team Made The Switch
The Attribution Gap: Measuring How Patients Really Find You
Privacy vs. Performance? What 200 Pharma Leaders Reveal About the Future of DTC
Proven Results
Winning Together: Success Stories With Freshpaint
Allergy Partners Cut Wasted Ad Spend by 96%
HIPAA compliance shut down their conversion tracking, forcing broad targeting that spiked CPL, making digital marketing unsustainable.
Result That matter
$12 CPL
Precision targeting eliminated waste, making campaigns scalable again
Unlocked Retargeting & Lookalikes
Could finally build custom audiences HIPAA blocked before
“Freshpaint helped us go from flying blind to optimizing everything. We finally had the data we needed to prove the value of digital advertising. It’s been a game-changer for us.”
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