*Just Launched*: The State of Healthcare Marketing 2026 Report
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Platform
Improve Marketing Performance
Drive growth without increasing budgets through better performance
Audiences
Smart, privacy-first targeting with lookalikes and retargeting lists
Healthcare Integrations
Bring full-funnel marketing to healthcare with 100+ integrations
Measure Marketing Impact
Prove marketing's value to unlock budget with real outcome data
Insights
One dashboard with every channel's performance and real ROI metrics
Ad Performance
Optimize for patient visits, not form fills, with attended appointment data
Protect Privacy & Compliance
Safeguard your marketing strategy from compliance disruption
Web Tracker Manager
See every tracker on your site and identify compliance risks
Consent Management
Consent that actually works by enforcing preferences at the data layer
Event Tracking
Measure what users actually do, not just what they view on your site
Full Platform Overview
Healthcare Solutions
By Healthcare Vertical
By Use Case
Hospitals & Healthcare Systems
Payers
Urgent Care
Pharma & Med Devices
Orthopedics
Specialty Providers
DSO & Dental
Healthtech & Virtual Care
Improve Marketing Performance
Measure Marketing Impact
Protect Privacy & Compliance
Customers
Get started / for customers
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Docs
Freshpaint Status
Partner Directory
Featured Healthcare Case Studies
Allergy Partners
Dropped Their CPL from $300 to $12
BU Dental
Optimized their digital marketing, reducing CPA by 30%.
Baptist Health
Journey to HIPAA-Compliant Digital Marketing
Explore all Case Studies
Product update
Freshpaint Audiences: Better ROI with Audience Targeting Built for Healthcare
Freshpaint Audiences gives healthcare marketers the power to run targeted ad campaigns that cut wasted spend, reach the right audience faster, stay fully privacy-compliant, and, most importantly, improve ROI.
Resources
Learn & Insights
Blog
FAQ
Podcasts
Prove your ROI
Marketing Hub
Events
Case Studies
Partners
Product update
Freshpaint Audiences: Better ROI with Audience Targeting Built for Healthcare
Freshpaint Audiences gives healthcare marketers the power to run targeted ad campaigns that cut wasted spend, reach the right audience faster, stay fully privacy-compliant, and, most importantly, improve ROI.
Plans & Pricing
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GUIDE
Ask a Healthcare Lawyer: HIPAA Compliance FAQs for Healthcare Marketers
Get expert answers to common questions about online tracking technologies, HHS guidance, and healthcare privacy compliance.
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Ready to Connect Your Marketing Data to Real Outcomes?
See how your data turns into measurable revenue.
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Key capabilities / features
Get insights, strategies, and data that help you stay ahead
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Blog / Insights
Marketing Hub
Podcasts
Events & Webinars
Marketing Performance
How a Dental Practice with 120+ Nationwide Locations Scaled Growth Beyond Google
Compliance
Direct Response, Remarketing, and Programmatic Advertising: The HIPAA Pitfalls You Didn't Know
Compliance
IP Addresses and HIPAA Compliance: Unpacking the Risks for Healthcare Websites
REPORT
The State of Healthcare Marketing 2026
GUIDE
Beyond Google: The Multi-Channel Playbook for Healthcare Marketers
GUIDE
Turn Enrollment Black Boxes Into Your Best-Performing Channel
Overcoming IT Hurdles to Enhance Marketing Performance with Clint Paul
Elevating Behavioral Health Marketing with Limited Budgets with Mari Considine & Cari Burke
Using TV, Radio, and SMS to Crack the Upper Funnel with Neil Walker
What’s New in Freshpaint: Multi-Touch Attribution, Stronger Consent Controls, and More
Attend a Freshpaint LIVE Event
Inside the Privacy File: A Fireside Conversation on Healthcare Data, Digital Advertising & AI
