*Just Launched*: The State of Healthcare Marketing 2026 Report
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EBOOK

The Ultimate Guide to PHI and Tracking Technology

Two of the biggest questions marketing and IT leaders have are what exactly is PHI and what's the issue with tracking technologies.
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HHS guidelines moved the goalposts on PHI for regulated entities using tracking technology from Google, Facebook, and others.

In this eBook you'll learn:

  • What constitutes PHI in today's privacy-first world
  • How tracking technologies work (and why they violate HIPAA)
  • How to make Google and other ad platforms HIPAA-compliant
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Marketing Hub
Podcasts
Events & Webinars
Marketing Performance
How a Dental Practice with 120+ Nationwide Locations Scaled Growth Beyond Google
HIPAA Compliance
Direct Response, Remarketing, and Programmatic Advertising: The HIPAA Pitfalls You Didn't Know
HIPAA Compliance
IP Addresses and HIPAA Compliance: Unpacking the Risks for Healthcare Websites
REPORT
The State of Healthcare Marketing 2026
GUIDE
Beyond Google: The Multi-Channel Playbook for Healthcare Marketers
GUIDE
Turn Enrollment Black Boxes Into Your Best-Performing Channel
Overcoming IT Hurdles to Enhance Marketing Performance with Clint Paul
Elevating Behavioral Health Marketing with Limited Budgets with Mari Considine & Cari Burke
Using TV, Radio, and SMS to Crack the Upper Funnel with Neil Walker
Attend a Freshpaint LIVE Event
From Drop-Offs to Enrollments: Turning HealthSherpa & Connecture Data Into Revenue
Enforcing Consent Without Killing Performance