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Platform
Improve Marketing Performance
Drive growth without increasing budgets through better performance
Audiences
Smart, privacy-first targeting with lookalikes and retargeting lists
Healthcare Integrations
Bring full-funnel marketing to healthcare with 100+ integrations
Website Conversion Optimization
Identify where users drop off, what’s causing friction, and what to fix
Measure Marketing Impact
Prove marketing's value to unlock budget with real outcome data
Insights
One dashboard with every channel's performance and real ROI metrics
Ad Performance
Optimize for patient visits, not form fills, with attended appointment data
Protect Privacy & Compliance
Safeguard your marketing strategy from compliance disruption
Web Tracker Manager
See every tracker on your site and identify compliance risks
Consent Management
Consent that actually works by enforcing preferences at the data layer
Event Tracking
Measure what users actually do, not just what they view on your site
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Protect Privacy & Compliance
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Featured Healthcare Case Studies
Allergy Partners
Dropped Their CPL from $300 to $12
OrthoCarolina
Reduced CPL by 80%
Baptist Health
Journey to HIPAA-Compliant Digital Marketing
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Product update
Freshpaint Audiences: Better ROI with Audience Targeting Built for Healthcare
Freshpaint Audiences gives healthcare marketers the power to run targeted ad campaigns that cut wasted spend, reach the right audience faster, stay fully privacy-compliant, and, most importantly, improve ROI.
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Product update
Freshpaint Audiences: Better ROI with Audience Targeting Built for Healthcare
Freshpaint Audiences gives healthcare marketers the power to run targeted ad campaigns that cut wasted spend, reach the right audience faster, stay fully privacy-compliant, and, most importantly, improve ROI.
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EBOOK
What the Recent AHA Lawsuit Ruling Means for Healthcare Organizations Moving Forward
Stay up to date on healthcare privacy with the latest legal updates, guidance, insights, and resources—all in one place.
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See how your data turns into measurable revenue.
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Key capabilities / features
Get insights, strategies, and data that help you stay ahead
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Blog / Insights
Marketing Hub
Podcasts
Events & Webinars
Use Cases
How To Make Facebook Ads HIPAA-Compliant and Still Get Conversion Tracking
Marketing Performance
Healthcare Marketing's Playbook for the 2027 Medicaid Changes
Marketing Performance
How the 2022 HHS Guidance Accidentally Made Healthcare Marketers Better
GUIDE
How to Build Your Marketing Data Foundation
GUIDE
Buyer's Guide: How to Select the Right Healthcare Marketing Platform
REPORT
The DTC and DTP Pharma Benchmark Survey: Restoring Marketing Visibility in a Privacy-First Era
Marketing Rounds—a Podcast by Freshpaint
The Hidden Cost of Last-Click Thinking with Blair Primis and Brian Gould
From Ad Impressions to Lifetime Care: Measuring What Really Matters with Jeremy Rogers
The Urgent Care Leaders Circle
The Ortho Leaders Circle
House Call Laguna Beach
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