*Just Launched*: The State of Healthcare Marketing 2026 Report
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Platform
Improve Marketing Performance
Drive growth without increasing budgets through better performance
Audiences
Smart, privacy-first targeting with lookalikes and retargeting lists
Healthcare Integrations
Bring full-funnel marketing to healthcare with 100+ integrations
Website Conversion Optimization
Identify where users drop off, what’s causing friction, and what to fix
Measure Marketing Impact
Prove marketing's value to unlock budget with real outcome data
Insights
One dashboard with every channel's performance and real ROI metrics
Ad Performance
Optimize for patient visits, not form fills, with attended appointment data
Protect Privacy & Compliance
Safeguard your marketing strategy from compliance disruption
Web Tracker Manager
See every tracker on your site and identify compliance risks
Consent Management
Consent that actually works by enforcing preferences at the data layer
Event Tracking
Measure what users actually do, not just what they view on your site
Full Platform Overview
Healthcare Solutions
By Healthcare Vertical
By Use Case
Hospitals & Healthcare Systems
Payers
Urgent Care
Pharma & Med Devices
Orthopedics
Specialty Providers
DSO & Dental
Healthtech & Virtual Care
Improve Marketing Performance
Measure Marketing Impact
Protect Privacy & Compliance
Customers
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Partner Directory
Featured Healthcare Case Studies
Allergy Partners
Dropped Their CPL from $300 to $12
BU Dental
Optimized their digital marketing, reducing CPA by 30%.
Baptist Health
Journey to HIPAA-Compliant Digital Marketing
Explore all Case Studies
Product update
Freshpaint Audiences: Better ROI with Audience Targeting Built for Healthcare
Freshpaint Audiences gives healthcare marketers the power to run targeted ad campaigns that cut wasted spend, reach the right audience faster, stay fully privacy-compliant, and, most importantly, improve ROI.
Resources
Learn & Insights
Blog
FAQ
Podcasts
Newsletter
Prove your ROI
Marketing Hub
Events
Case Studies
Partners
Product update
Freshpaint Audiences: Better ROI with Audience Targeting Built for Healthcare
Freshpaint Audiences gives healthcare marketers the power to run targeted ad campaigns that cut wasted spend, reach the right audience faster, stay fully privacy-compliant, and, most importantly, improve ROI.
Plans & Pricing
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EBOOK
What the Recent AHA Lawsuit Ruling Means for Healthcare Organizations Moving Forward
Stay up to date on healthcare privacy with the latest legal updates, guidance, insights, and resources—all in one place.
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See how your data turns into measurable revenue.
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Key capabilities / features
Get insights, strategies, and data that help you stay ahead
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Blog / Insights
Marketing Hub
Podcasts
Events & Webinars
Marketing Performance
Why Multi-Location Dermatology Groups Can't Afford Inconsistent Tracking — And How to Fix It
Product Updates
Are You Converting the Most Expensive Page on Your Website?
Compliance
HIPAA-Compliant Healthcare Advertising: How to Run Compliant Campaigns
GUIDE
Buyer's Guide: How to Select the Right Healthcare Marketing Platform
REPORT
The DTC and DTP Pharma Benchmark Survey: Restoring Marketing Visibility in a Privacy-First Era
REPORT
The State of Healthcare Marketing 2026
Marketing Rounds—a Podcast by Freshpaint
The Hidden Cost of Last-Click Thinking with Blair Primis and Brian Gould
From Ad Impressions to Lifetime Care: Measuring What Really Matters with Jeremy Rogers
House Call Laguna Beach
How to Safely Optimize Ads from Appointment Data in Epic
From Drop-Offs to Enrollments: Turning HealthSherpa & Connecture Data Into Revenue
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