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Privacy Risks in Your Ad Stack: Navigate Compliance & Keep Conversions
Powering 250+ nationwide healthcare organizations + 99.9% uptime
Available On-Demand
Scaling direct-to-consumer campaigns has never been more challenging. Marketers are under pressure to prove ROI, optimize spend, and retarget effectively, all while navigating a fast-changing landscape of HIPAA, FTC actions, and new state privacy laws. Just ask Healthline, who was fined $1.55 million for targeting ads based on IPs and page views.
Join us for a tactical session on how leading healthcare brands are transforming privacy challenges into a competitive edge, turning zero- and first-party data into campaigns that convert, without risky third-party trackers.
You'll Learn:
- Why new state privacy laws can be stricter than HIPAA (and how to stay ahead while keeping campaigns running).
- Why Meta Pixel, GA4, and TikTok tags are now legal liabilities — and what to use instead to protect ROI.
- Safe strategies to retarget and personalize campaigns that increase conversions while reducing risk.
- How a global diabetes device brand rebuilt DTC growth at scale in the post-pixel era — proving that compliant campaigns can also be high-performing.
Unlock High Performance Marketing & Protect Patient Privacy
Freshpaint bridges the gap between patient privacy and digital marketing by ensuring sensitive data is never shared with tools that aren’t HIPAA-compliant.
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