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Balancing Digital Promotion and Privacy with Faegre Drinker
Healthcare and privacy legal experts from Faegre Drinker, along with Freshpaint and Accelerated Digital Media to discuss how to market health services in a HIPAA world. We cover recent guidance from HHS OCR on tracking technology, the impact on marketers at digital health providers, and a framework from legal experts to help decide how to balance promotion of healthcare services with patient privacy.
Unlock High Performance Marketing & Protect Patient Privacy
Freshpaint bridges the gap between patient privacy and digital marketing by ensuring sensitive data is never shared with tools that aren’t HIPAA-compliant.
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