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How Healthcare CISOs Can Navigate Patient Privacy
Healthcare marketers are charged with balancing patient privacy with promoting access to care. New web tracking and HIPAA guidance from HHS OCR is altering that delicate balance and introducing risk for the organization. In times like these, it’s important for CISO’s to understand how they can work with their marketing teams to deliver results for the business while staying compliant.
Join this panel of CISOs from across the healthcare ecosystem to hear their perspective on how security teams can be effective partners for their marketing counterparts.
Unlock High Performance Marketing & Protect Patient Privacy
Freshpaint bridges the gap between patient privacy and digital marketing by ensuring sensitive data is never shared with tools that aren’t HIPAA-compliant.
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