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Marketing in a HIPAA World
How healthcare providers can balance promoting access to care with patient privacy
Healthcare marketers have a duty to promote access to care while protecting patient privacy. Recent guidance from HHS OCR on tracking technology and HIPAA is forcing many providers to re-evaluate that balance, especially when it comes to analytics and ad platforms like Google Analytics, Google Ads, Facebook, and more. Join this webinar to learn more about how that guidance is impacting healthcare marketers and what they can do to keep analytics and ads running effectively.
Who should watch?
- 📣 Digital & website marketers
- 📈 Analytics gurus🔒
- Security & compliance teams
Unlock High Performance Marketing & Protect Patient Privacy
Freshpaint bridges the gap between patient privacy and digital marketing by ensuring sensitive data is never shared with tools that aren’t HIPAA-compliant.
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