From Drop-Offs to Enrollments: Turning HealthSherpa & Connecture Data Into Revenue
🕚 On-Demand
For many payers, the most valuable conversion signals—application starts, plan selections, and completed enrollments—happen inside third-party platforms like HealthSherpa and Connecture. Yet this data often remains a black box, forcing teams to optimize toward proxy metrics instead of actual enrollments.
Join us to learn how leading payers are changing that. By making enrollment events visible and actionable within a HIPAA-compliant framework, they’re turning third-party platforms into measurable, optimizable performance channels.
In this session, we’ll cover how to capture and activate real enrollment signals, connect them to your media and analytics stack, and optimize campaigns based on true business outcomes. We’ll also share how top payers are doing this today, and how you can apply the same approach ahead of the 2027 enrollment period.
What You’ll Learn:
- Make enrollment the optimization signal by capturing and activating real events—application starts, plan selections, and completed enrollments—from third-party platforms
- Activate enrollment data across your stack by sending HIPAA-compliant signals to ad platforms and analytics tools
- Improve performance across the funnel by optimizing toward confirmed enrollments, reducing drop-off, and suppressing existing members
- Drive better targeting and measurement with retargeting, lookalike audiences, and more accurate attribution during AEP/OEP
