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Google Ads

Places pay-per-click advertising across text-based searches, graphic displays, YouTube videos, and in-app mobile displays

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Integration Overview

How Google Ads Works

Google Ads is an online advertising platform. Google Ads allows marketers to run ads, while optimizing for ad spend, consumer interest, and conversion.
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Freshpaint Is Autotrack For Google Ads And Your Entire Tech Stack

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Get More Out Of Google Ads Using Freshpaint

Freshpaint provides an easy-to-use event mapping interface so you can use your existing track events to trigger conversions and re-marketing tags. Revenue will be mapped and passed along automatically, plus your event properties get sent through to AdWords as custom parameters. You can also fire one or more re-marketing tags on all pages of your site, using just the conversion label identifier.If you need to trigger conversion events from inside a mobile app, that can be done without code changes or the need to re-submit to the app store. Everything can be handled by your existing Freshpaint mobile implementation, and data is sent directly from Freshpaint servers to AdWords behind the scenes.

Make it easier to get customer data to Google Ads
Send your customer data to your entire tech stack using our prebuilt integrations.
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customer data platform USE CASES

Popular Use Cases For The Google Ads Integration With Freshpaint

Send conversion data to Redshift

Send data to Redshift to log contact data in one location
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Update contact records in Salesforce

Update a contact's properties based on activity and conversions for each user
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Send conversion data to Freshpaint

Freshpaint can centralize conversion data and send it to any app
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hybrid data collection

Autotrack + Precision Tracking: A Hybrid Approach

Freshpaint is the only customer data platform with a hybrid approach to tracking.

This gives you the best of both worlds: the flexibility of Autotrack with the control of Precision Tracking. Use one, or the other, or both.

Autotrack

You don't need to deploy code for every single interaction you want to collect data for. Retroactively access data with the Time Machine.

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Precision Tracking

Client-side and Server-side APIs to build tracking into your website or app however you want. Collect clean, robust customer data that you control within code.

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Get more out of your customer data with less coding

Use Freshpaint to capture and send customer data to all your tools without the heavy engineering lift.

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