Integration Overview

How Mixpanel Works

Mixpanel’s product analytics tool is more powerful and flexible than the competition, helping you convert, engage, and retain more users.

Freshpaint Is Autotrack For Mixpanel And Your Entire Tech Stack


Get More Out Of Mixpanel Using Freshpaint

Freshpaint’s codeless tracking automatically captures customer data and sends it to Mixpanel and all your other tools to help make time to value is even faster, and the engineering lift lighter.

  1. Speed up the implementation of feeding customer data to Mixpanel by using Freshpaint’s autotrack. Empower non-technical users to configure events using a visual editor, then send them to Mixpanel and hundreds of other prebuilt analytics and marketing tools.
  2. Never miss an insight while also reducing taxonomy debt. Track every customer event in the background using Freshpaint, then choose which ones to send to Mixpanel with historically backfilled data.
  3. As your customer analytics mature, have more control and flexibility of your data by using Freshpaint’s optional precision tracking.

Make it easier to get customer data to Mixpanel
Send your customer data to your entire tech stack using our prebuilt integrations.
hybrid data collection

Autotrack + Precision Tracking: A Hybrid Approach

Freshpaint is the only customer data platform with a hybrid approach to tracking.

This gives you the best of both worlds: the flexibility of Autotrack with the control of Precision Tracking. Use one, or the other, or both.


You don't need to deploy code for every single interaction you want to collect data for. Retroactively access data with the Time Machine.

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Precision Tracking

Client-side and Server-side APIs to build tracking into your website or app however you want. Collect clean, robust customer data that you control within code.

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Get more out of your customer data with less coding

Use Freshpaint to capture and send customer data to all your tools without the heavy engineering lift.