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Your GA replacement is compliant. Freshpaint makes it competitive.
Built for the gap between a site visit and an attended appointment, Freshpaint governs PHI from collection through activation, across every tool in your stack. Add the privacy layer that turns HIPAA compliance into full-funnel performance — and finally gives you ROAS you can show leadership.
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Trusted by leading health systems nationwide.
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Today: GA replacement focused on web analytics & reporting
Limited or no HIPAA-Safe Ad Activation
Paid media performance is a blind spot.
Reports That Fall Short
Web and session reports that stop short of full-funnel, click-to-appointment attribution.
Manual Tagging for Every Event
Miss one, and that data is gone forever.
Consent That Doesn't Perform
Consent banners that focus on cookies and tags, not what ultimately flows into your ad platfrms.
With Freshpaint: Privacy Fuels Performance
HIPAA-Safe Ad Signals
Compliance unlocks channels, it doesn't close them. Send HIPAA-safe signals into Meta, Google Ads, StackAdapt, TTD, CTV, and more.
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Keep Your Web Analytics.
Keep your data history. Add compliant activation on top.
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Autotrack + Backfill.
Events just show up, and missed history is recoverable.
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Consent Enforced at the Data Layer
Performance data keeps flowing to every downstream tool, compliantly.
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Key Features & Capabilities
Beyond web analytics & reporting — built for what comes after the click
Single Pixel
One tag for events, consent, and compliance.
HIPAA-Safe Ad Activation
Compliant connections to Meta, Google, StackAdapt, TTD, CTV, and more
Autotrack + Backfill
Events captured automatically — missed history recovered, not lost.
Advanced Attribution
Multi-touch, full-funnel insights — not just last-touch pageviews.
State-Level Consent Enformance
Preferences enforced at the data layer across all tools — audit-ready logs included.
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