Healthcare marketers are at the tip of the spear when it comes to the patient journey. In today’s world, this increasingly means leveraging technology to meet the patient where they’re at - online and on social media. With increasing regulatory pressure to make sure that patient privacy is also being protected, it becomes more difficult to build the tech stack they need. In this session, we’ll dive deep into what a modern marketing tech stack looks like for healthcare providers and look at critical tools like experimentation and customer data platforms that can help healthcare marketers run ads, build optimized patient-focus journeys, and analyze performance, all while staying HIPAA compliant.
Freshpaint is a data platform that enables healthcare companies to collect, safeguard, and activate customer data across their entire marketing stack.