Smarter Audience Targeting for Healthcare—Finally, It’s Compliant
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Drive growth without increasing budgets through better performance
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Smart, privacy-first targeting with lookalikes and retargeting lists
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Bring full-funnel marketing to healthcare with 100+ integrations
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Prove marketing's value to unlock budget with real outcome data
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One dashboard with every channel's performance and real ROI metrics
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Optimize for patient visits, not form fills, with attended appointment data
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Safeguard your marketing strategy from compliance disruption
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See every tracker on your site and identify compliance risks
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Consent that actually works by enforcing preferences at the data layer
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Measure what users actually do, not just what they view on your site
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Featured Healthcare Case Studies
Allergy Partners
Dropped Their CPL from $300 to $12
BU Dental
Optimized their digital marketing, reducing CPA by 30%.
Baptist Health
Journey to HIPAA-Compliant Digital Marketing
Explore all Case Studies
Product update
Freshpaint Audiences: Better ROI with Audience Targeting Built for Healthcare
Freshpaint Audiences gives healthcare marketers the power to run targeted ad campaigns that cut wasted spend, reach the right audience faster, stay fully privacy-compliant, and, most importantly, improve ROI.
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Product update
Freshpaint Audiences: Better ROI with Audience Targeting Built for Healthcare
Freshpaint Audiences gives healthcare marketers the power to run targeted ad campaigns that cut wasted spend, reach the right audience faster, stay fully privacy-compliant, and, most importantly, improve ROI.
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Company News
WebMD Ignite and Freshpaint Bring a Privacy-First Approach to High-Performance Healthcare Marketing
Oct 24, 2023
by
Steven Fitzsimmons
Company News
Freshpaint Featured in Politico: How The Health Industry is Responding to Privacy Crackdowns
Apr 24, 2023
by
Ray Mina
Company News
Freshpaint Announces $14.5 Million in Financing and Launches Free Tier to Unlock Customer Data Without Engineering Work
Nov 16, 2022
by
Steven Fitzsimmons
Company News
Anatomy of a Seed Round
Aug 17, 2020
by
Steven Fitzsimmons
Company News
Reflections on the first 90 days of building Freshpaint
Dec 16, 2019
by
Steven Fitzsimmons
Previous
Featured Posts
Hipaa Compliance
Direct Response, Remarketing, and Programmatic Advertising: The HIPAA Pitfalls You Didn't Know
Hipaa Compliance
IP Addresses and HIPAA Compliance: Unpacking the Risks for Healthcare Websites
Use Cases
Don't Remove It! Make Google Analytics HIPAA Compliant Instead
Hipaa Compliance
Staying HIPAA-Compliant: How to Detect Web Tracking Risks on Your Website
Hipaa Compliance
A Privacy-First Framework for HIPAA Compliance: Managing Third-Party Tracking on Healthcare Websites
Hipaa Compliance
Cut the Jargon: A Look at the FTC-HHS Privacy Warning and What It Means For Your Healthcare Org
Use Cases
How To Make Facebook Ads HIPAA Compliant and Still Get Conversion Tracking
Use Cases
What HHS Has to Say About Tracking Technologies in Latest HIPAA Guidance
Growth & Startups
Two Chairs Journey to a HIPAA Compliant Growth Stack
Authors
Michael Malis
Steven Fitzsimmons
Ronnie Higgins
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