See the Full Journey, Strengthen Your Compliance Stack: New Freshpaint Features for Healthcare Marketers

In healthcare marketing, you rarely get to solve just one problem at a time. Every dollar needs to work harder. Leadership wants clearer proof of impact. And the systems behind measurement, privacy, and activation have to hold up under more scrutiny than ever.

At Freshpaint, we’ve been focused on the parts of the platform that help marketers see more, fix faster, and activate with more confidence:

• understand how channels work together across the full journey
• keep the systems behind measurement and compliance in good shape
• expand activation without adding friction behind the scenes

Here’s what’s new.

3 Key Takeaways

• Get a clearer view of the full healthcare marketing journey and how campaigns influence downstream patient behavior with new capabilities like Journeys in Insights, mobile measurement partner support, and expanded channel integrations across web, app, and hyperlocal channels.
• Strengthen the systems behind compliance, measurement, and performance with more proactive visibility and control through features like the System Status Dashboard, Accessibility Scanner, compliant URL shortener, and Freshpaint CAPTCHA.
• Create better patient and brand experiences without added operational overhead, with more flexibility to improve engagement while staying aligned with privacy and compliance requirements, through updates including Custom CSS in Consent Manager, dynamic QR codes, and expanded activation integrations.

Journeys in Insights: From Channel Reporting to Channel Understanding

Most marketing teams already have channel reports. What they need next is context.

Journeys, part of Freshpaint Insights, visualizes how consumers move from first touch through conversion across multiple steps. Rather than reverse-engineer performance across siloed reports, marketers can see how channels show up across real conversion paths — where they introduce demand, convert a decision point, and help close.

For leaders aiming to prove the impact of multi-channel spend, that’s a meaningful shift. It enables stronger performance reports to the business, enables identification of patterns in campaigns, and drives data-driven channel and budgetary decisions.

System Status Dashboard: Better Visibility into the Machinery Behind Performance

For enterprise healthcare organizations with multiple brands, domains, and environments, it gets harder to keep a pulse on web tracker health by checking one setup at a time.

System Status gives teams a centralized dashboard for web trackers across projects for a more reliable way to keep tracking issues from quietly turning into campaign, reporting, or compliance problems.

Accessibility Scanner: Bring Accessibility into the Compliance Workflow

Freshpaint’s Accessibility Scanner helps surface potential risk in web accessibility for users with disabilities earlier, by regularly scanning the site, flagging WCAG 2.2 AA issues by severity, and packaging the findings into guidance teams can act on.

Instead of treating web accessibility as a separate, occasional audit owned by another team, marketers can bring it into the workflow they already use to manage digital compliance and site quality.

Compliant URL Shortener and Dynamic QR Code Generator

When a long URL includes appointment details, patient identifiers, care-program context, or other sensitive information, generic shorteners can introduce risk. At the same time, abandoning short links and QR codes entirely can make campaigns, reminders, and patient-facing experiences more cumbersome – and thus, more likely to result in tactics that don’t convert.

Freshpaint’s compliant URL shortener gives teams a cleaner option: compliant short links plus dynamic QR codes for core marketing and engagement use cases, without sending sensitive information through a non-BAA tool. It’s a practical improvement that enables better execution, patient experience, and compliance.

CAPTCHA: Protect Public Forms without Adding the Wrong Vendor

Public forms need to stay open and easy to use — but they also need protection from bots, spam, and false submissions. Too often, that pushes teams toward third-party CAPTCHA tools like Google reCAPTCHA, even when those tools raise privacy, compliance, or audit concerns.

Freshpaint CAPTCHA provides a privacy-aligned option for protecting public forms without adding another vendor into the mix. It’s a Freshpaint-hosted CAPTCHA designed for simple integration, bot detection and scoring, and session-based protection. This leads to stronger form protection, alignment with privacy and compliance stakeholders, and streamlined implementation without sourcing a separate CAPTCHA provider.

Custom CSS in Consent Manager: Make Consent Part of the Brand Experience

Consent is one of the most visible moments in a digital journey. When a banner feels generic or disconnected from the rest of the site, it creates unnecessary friction across marketing, design, web, and legal teams — and can poorly shape a first impression. 

With custom CSS in Freshpaint Consent Manager, customers can bring the experience closer to their brand by adjusting typography, spacing, transparency, button treatment, and other visual details, with live preview and an easy path back to the default theme.

For teams that care about brand trust, patient experience, and consistency across the digital front door, that gives consent a more polished, intentional feel without turning every styling change into a new engineering request.

Mobile Measurement Partners: Bring App Measurement into the Same Governed System

As more healthcare organizations invest in mobile experiences, app measurement is becoming part of the same performance conversation as web, paid media, and CRM.

Freshpaint now supports mobile measurement partners like Adjust and Kochava, giving teams a way to route app installs and in-app events server-side while keeping measurement unified and governed in Freshpaint. That gives marketers a cleaner way to connect mobile activity to the rest of their growth motion without introducing unnecessary fragmentation or compliance overhead.

Channel Integrations: Expand Where You Can Activate and Measure

One of the clearest signals we hear from the market is simple: healthcare marketers want more room to grow. More destinations. More measurement coverage. More ways to connect campaign activity to business outcomes. And they want to do it with tooling that forestalls privacy, governance, or operational headaches.

Freshpaint continues to expand compliant activation across partners like Zeta, giving teams more ways to reach high-value audiences and measure performance.

That same story extends to hyperlocal advertising. Freshpaint and Nextdoor announced an integration that enables healthcare advertisers to measure the impact of hyperlocal campaigns on downstream patient actions like booked appointments, attended visits, and new patient volume. For teams focused on local market growth, this creates a more direct link between neighborhood-level advertising and consumer outcomes.

We’ve Got More Coming

We obsess over improving marketing performance, helping you prove your impact, and keeping healthcare marketing compliant. We’re shipping new products, features, and enhancements all the time.

Want to go deeper?

• Talk to your Account Manager to make sure you’re getting the most out of Freshpaint and to get started with these latest capabilities.
• Join us at House Call Boston in June to connect with peers who are solving the same high-stakes challenges. You’l leave with proven playbooks and a deeper understanding of the tools at your fingertips to improve marketing performance, grow revenue, and meet compliance requirements.

Check out more product updates we’ve shipped for you recently.