Proven strategies and fresh thinking for those on the front lines of healthcare marketing.
Featured resources
Marketing Performance
Why Indiana University Health Stopped Optimizing for the First Appointment
Marketing Performance
Why Indiana University Health Stopped Optimizing for the First Appointment
The State of Healthcare Marketing in 2026: A Measurement Reckoning
The State of Healthcare Marketing in 2026: A Measurement Reckoning
Marketing Performance
How a Dental Practice with 120+ Nationwide Locations Scaled Growth Beyond Google
Marketing Performance
How a Dental Practice with 120+ Nationwide Locations Scaled Growth Beyond Google
Marketing Performance
What Multi-Channel Actually Means in Healthcare Marketing (It's Not Just More Ads)
Marketing Performance
What Multi-Channel Actually Means in Healthcare Marketing (It's Not Just More Ads)
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Growth & Startups
Using Customer Behavioral Data to Scale Faster
With better growth, profits, and revenue at stake, more businesses should be using customer behavioral data and behavioral analytics to offer personalized experiences. Let’s look at the top 4 ways your team can use customer data.
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Growth & Startups
August 3, 2022
Iterable and Freshpaint Help You Connect With Your Customers Across Channels
Announcing the Iterable Integration with Freshpaint: Easier Data for Connecting With Your Customers Across Your Channels
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July 7, 2022
Growth & Startups
Expert Panel: Tips & Tricks To Measure Product Success
Hear answers to questions from product leaders on how they use analytics to measure product success.
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Growth & Startups
July 1, 2022
Engineering
GitHub Copilot and the Methods of Rationality
I went deep on GitHub Copilot to see what all the talk was about.
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Engineering
June 29, 2022
Growth & Startups
Choosing A Segment Alternative By Use Case
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Growth & Startups
June 23, 2022
Growth & Startups
Digital Health Tech Stack Common Questions
Q&A with a panel of digital health product experts
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Growth & Startups
June 21, 2022
Use Cases
Freshpaint and OneSignal Drive Better Customer Messaging
Announcing the OneSignal Integration with Freshpaint: Get The Data You Need for Customer Messaging Even Faster
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Use Cases
May 3, 2022
Use Cases
Freshpaint and June Deliver Instant Product Analytics
Announcing the June Integration with Freshpaint: Get Instant & Meaningful Product Analytics
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Use Cases
April 28, 2022
Engineering
What It Takes To Make A CDP HIPAA Compliant
Here’s a warning: software companies you might end up evaluating claim they’re HIPAA compliant, but they aren’t.
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Engineering
April 22, 2022
Why Patient Care Providers Need to Prioritize A HIPAA Compliant Infrastructure
If you handle customer health data in any capacity, your data infrastructure needs to be HIPAA compliant now — end of story.
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November 17, 2021
Growth & Startups
The Differences Between Product Owners and Product Managers
Product Manager vs. Product Owner: what's the difference? Product managers are strategic, and product owners focus on prioritization, team execution, and building the right thing.
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Growth & Startups
June 3, 2021
Growth & Startups
The Best ETL Tools to Use
ETL is an essential component of data warehousing and analytics, but not all ETL software tools are created equal. There are dozens of ETL tools available today. Here are our suggestions for some of the best ETL tools.