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Blog

What’s New and What’s Next

Proven strategies and fresh thinking for those on the front lines of healthcare marketing.
Featured resources
Marketing Performance
Why Indiana University Health Stopped Optimizing for the First Appointment
Marketing Performance
Why Indiana University Health Stopped Optimizing for the First Appointment
The State of Healthcare Marketing in 2026: A Measurement Reckoning
The State of Healthcare Marketing in 2026: A Measurement Reckoning
Marketing Performance
How a Dental Practice with 120+ Nationwide Locations Scaled Growth Beyond Google
Marketing Performance
How a Dental Practice with 120+ Nationwide Locations Scaled Growth Beyond Google
Marketing Performance
What Multi-Channel Actually Means in Healthcare Marketing (It's Not Just More Ads)
Marketing Performance
What Multi-Channel Actually Means in Healthcare Marketing (It's Not Just More Ads)
Use Cases
Product Updates
Product Pulse
Marketing Performance
Case Studies
Company News
Engineering
Growth & Startups
Hipaa Compliance
Marketing Performance
Compliance
Use Cases
Case Studies
Product Updates
Growth & Startups
Engineering
Company News

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Use Cases
Privacy-First Audience Targeting: Real Results From 4 Healthcare Leaders
See how four healthcare marketers turned privacy restrictions into 75% ROI gains and campaigns live in 30 minutes.
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Use Cases
October 1, 2025
Use Cases
The State of Healthcare Audio Advertising: Why Benchmarks Matter More Than Ever
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Use Cases
September 30, 2025
Product Updates
Freshpaint + Podscribe: Making Audio Ad Attribution Safe for Healthcare
Freshpaint + Podscribe make podcast and streaming ads measurable, proven, and HIPAA-safe.
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Product Updates
September 25, 2025
From Compliance to Control: How Freshpaint Integrates With Consent Tools
From Compliance to Control: How Freshpaint Integrates With Consent Tools
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September 16, 2025
Compliance
The Biggest Risk in Healthcare Marketing: Standing Still
The ground is shifting for healthcare marketers. Find out how to keep up.
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Compliance
September 8, 2025
Cyber Insurance: The New Shadow Regulator In Healthcare Marketing
Cyber insurers now shape healthcare marketing by scrutinizing tracking tech like pixels, driving stricter coverage terms and requiring stronger risk controls.
Read more
September 5, 2025
6 Ways to Navigate Healthcare Marketing In a Time of Constraints
Discover 6 practical strategies for healthcare marketers to stretch budgets, prove ROI, and drive growth—even in times of financial and regulatory constraints.
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September 4, 2025
Compliance
Say Yes to Privacy-First Marketing: How Compliance and Marketing Can Win Together
Saying ‘no’ to data-driven marketing could be costing healthcare organizations more than they realize.
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Compliance
September 4, 2025
Product Updates
Introducing Freshpaint Audiences: Better ROI with Audience Targeting Built for Healthcare
Healthcare's first compliant audience targeting platform is here.
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Product Updates
September 3, 2025
Compliance
Cookie Consent Tools: The Big Legal Blind Spot in Healthcare Marketing
Most cookie consent tools in healthcare don’t actually block sensitive data sharing—leaving organizations exposed to lawsuits and regulatory risk. Here’s what you’re missing.
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Compliance
August 28, 2025
Compliance
The Targeting Problem in Payer Marketing (And How to Fix It Without Violating HIPAA)
Nearly half of healthcare marketers have stopped targeting due to privacy laws—here’s what’s behind the shift and how to adapt.
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Compliance
June 30, 2025
Compliance
The Targeting Problem in Healthcare Marketing (And How to Fix It Without Violating HIPAA)
Nearly half of healthcare marketers have stopped targeting due to privacy laws—here’s what’s behind the shift and how to adapt.
Read more
Compliance
August 11, 2025