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Blog

What’s New and What’s Next

Proven strategies and fresh thinking for those on the front lines of healthcare marketing.
Featured resources
Marketing Performance
Why Indiana University Health Stopped Optimizing for the First Appointment
Marketing Performance
Why Indiana University Health Stopped Optimizing for the First Appointment
The State of Healthcare Marketing in 2026: A Measurement Reckoning
The State of Healthcare Marketing in 2026: A Measurement Reckoning
Marketing Performance
How a Dental Practice with 120+ Nationwide Locations Scaled Growth Beyond Google
Marketing Performance
How a Dental Practice with 120+ Nationwide Locations Scaled Growth Beyond Google
Marketing Performance
What Multi-Channel Actually Means in Healthcare Marketing (It's Not Just More Ads)
Marketing Performance
What Multi-Channel Actually Means in Healthcare Marketing (It's Not Just More Ads)
Use Cases
Product Updates
Product Pulse
Marketing Performance
Case Studies
Company News
Engineering
Growth & Startups
Hipaa Compliance
Marketing Performance
Compliance
Use Cases
Case Studies
Product Updates
Growth & Startups
Engineering
Company News

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Use Cases
Behind the Login: Why Installing Freshpaint on Authenticated Experiences Is Secure and Strategic
Installing Freshpaint behind the login gives healthcare marketers access to deeper conversion insights.
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Use Cases
July 31, 2025
Healthline’s $1.55M Lesson: Browsing Data Is Now Health Data
California's $1.55M Healthline Media isn't just another settlement—it just rewrote the rules of healthcare marketing AND healthcare publishing.
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July 16, 2025
Compliance
State Laws & HIPAA Gaps: Why Exemptions Aren't a Free Pass Anymore
HIPAA doesn't cover everything. State privacy laws are filling the gaps and raising the stakes.
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Compliance
July 16, 2025
Compliance
Privacy-Powered Marketing: How Healthcare Marketers Are Winning with Compliance
How the HIPAApocalypse sparked a new era of compliant, high-performance healthcare marketing.
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Compliance
June 24, 2025
People of Healthcare Marketing
A talk show exploring the human side of healthcare marketing from Freshpaint
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June 18, 2025
The Pixel Problem: Why HIPAA Compliance Isn’t Enough for Healthcare Marketers
Lawsuits over health data tracking are exploding. Learn what's fueling them and how to stay protected.
Read more
June 11, 2025
Direct-to-Consumer, Direct-to-Risk? How to Avoid Privacy Pitfalls in Pharma and Med Device Marketing
Learn how healthcare marketers can run high-performing DTC campaigns without violating privacy laws or losing patient trust.
Read more
June 6, 2025
Compliance
Why Traditional CDPs Fail Healthcare — and What to Do Instead
Traditional CDPs weren’t built for healthcare’s privacy, regulatory, and resource constraints—here’s why they fall short and what a purpose-built alternative looks like.
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Compliance
May 8, 2025
Compliance
Don’t Fly Blind: How Payers Can Balance HIPAA Compliance and Marketing Performance
Learn how payers can protect privacy without sacrificing marketing performance.
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Compliance
March 31, 2025
Use Cases
Beyond Paid Search: How DSPs Unlock Full-Funnel ROI in Healthcare Marketing
Struggling to scale your healthcare marketing? Discover how DSPs can unlock full-funnel ROI beyond paid search.
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Use Cases
March 27, 2025
Compliance
Top 5 Marketing Challenges Facing Healthcare Payers in 2025—And How to Navigate Them
Healthcare payers must balance rising patient needs, financial pressures, and regulatory scrutiny while embracing digital transformation and data privacy.
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Compliance
March 17, 2025
Compliance
Unlocking the Power of the Full Funnel: How St. Elizabeth Healthcare is Transforming Consumer Marketing
Learn how St. Elizabeth Healthcare built a full-funnel marketing strategy that drives growth while safeguarding patient privacy.
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Compliance
February 26, 2025