What’s New and What’s Next

Personalized messaging is a great way to teach your users what the most important product features are.

A framework on how to come up with an activation thesis, measure it, then iterate on it.

There are a lot of flaws with using the Modern Data Stack to build data pipelines. Here's why I decided to do something about it.

Every product launch has a quantifiable impact. And you should measure it. Learn how to build KPIs, metrics, and the customer events to track it all.

Company expands to address unmet needs of non-engineers

Learn how Freshpaint automatically sends event and attribution data to your warehouse

How Freshpaint helped Ylopo drive a 6X increase in lead conversions and a 20% improvement in lead quality.

If you’re building a product (or working on a new release), you need to be prepared to measure how people use it. Behavioral analytics gives you insight into how your customers use your product.

Trying to track without a purpose creates a lot of noise. Instead start with your desired outcomes, and then identify the metrics that will get you there.

Heap and Freshpaint can automatically track customer actions on your product and site. And both products can send that customer data to messaging and onboarding tools. So what's the difference?

For the early-stage startup, step one is remembering not to overbuild your analytics stack — it seems tempting, but trust us, Minimum Viable Analytics (MVA) is the way to start.

Customer features vs. product analytics. You need both. But how do you get there with limited dev resources? Learn how.