Freshpaint Web Tracker Monitoring

See Every Tracker on your site. identify risk and take action.

Freshpaint scans your website to identify all third-party scripts, pixels, and tags currently firing. See exactly which trackers are collecting data, the level of risk the trackers present, and which vendors won't sign BAAs if relevant to your organization.

Here's what you can expect to receive with a custom web tracker report

Complete, up‑to‑date inventory of every web tracker running on your site
Risk classification for each tracker, including privacy and compliance impact
Page‑by‑page mapping of where each tracker is firing
Prioritized remediation plan to reduce risk without breaking analytics or campaigns

Complete the form to request your custom Web Tracker Report.

Powering 250+ nationwide healthcare organizations + 99.9% uptime

Proven Results

Real Impact From Leading Healthcare Organizations

Privacy-First Audience Targeting That Delivers Real Performance

A new approach to privacy-safe audience marketing is allowing healthcare marketers to activate high-intent audiences that were once off-limits.

Results That matter

2x Reach

Attainable by retargeting previously unreachable audiences.

100,000+ Prospects Activated

Made it possible to run enterprise-level audience segmentation at once.

“In just one week, a national payer cut cost per click (CPC) by 10% and improved cost per mille (CPM) after activating Freshpaint Audiences. As they scaled, they ultimately saw an 87.8% lower cost per lead (CPL) compared to prior AEP campaigns.”

Read Case Study

Allergy Partners Achieved a 96% Improvement in Campaign Performance

Lack of marketing pixels made digital marketing patient acquisition costs unsustainable.

Results That matter

$300 $12 Cost Per Lead (CPL)

Allergy Partners was able to optimize their ad campaigns, feeding conversion data back into platforms like Google Ads. As a result, they saw their cost per lead drop rapidly.

Rebuild internal confidence in marketing performance data

Clinic managers, previously skeptical of the value of digital marketing, now saw the direct impact it was having on their patient flow. In fact, digital advertising became a go-to solution for clinics struggling to fill their schedules.

“Freshpaint helped us go from flying blind to optimizing everything. We finally had the data we needed to prove the value of digital advertising. It’s been a game-changer for us.”

Jonathan Silver, VP of Marketing

Read Case Study

Cutting Acquisition Costs by Optimizing for Attended Visits

Privacy constraints forced a fast-growing urgent care provider to rely on proxy metrics like clicks and form fills, making it difficult to understand true ROI or justify spend to leadership.

Results That matter

27.5% Lower Acquisition Costs

Improved conversion accuracy by aligning campaign optimization with attended visits rather than early-stage engagement.

Executive-Defensible ROI

Connecting ad performance to attended visits gave the marketing team a credible, data-backed story to demonstrate marketing efficiency.

“Without Freshpaint's ROI data, I'd have assumed some campaigns weren't converting as well, when they were actually outperforming on the backend.”

CMO at Urgent Care Provider

Read Case Study

From Patient Privacy to Marketing Performance

When vybe urgent care prioritized patient privacy and removed native third-party trackers, the team risked losing visibility into what was driving conversions and ad performance, until they implemented Freshpaint.

Results That matter

Privacy-First Ad Optimization

Replaced native trackers with privacy-first conversion signals to power optimized bidding.

Restored Visibility and Confidence

Centralized compliant measurement that improved KPI accuracy and enabled confident channel expansion.

“Freshpaint has enhanced our reporting, our tracking, and ultimately what we're doing in terms of marketing strategy.”

Andrew Lacomba, Senior Marketing Manager, vybe urgent care

Read Case Study

CU Medicine Restored Marketing Visibility Without Compromising Compliance

When OCR guidance exposed compliance risks tied to digital tracking, CU Medicine made a decisive shift to a privacy-first marketing model.

Results That matter

75+ Clinics Supported

Privacy-first analytics and engagement restored across a large multi-clinic network.

Recovered 4–6 Months of Lost Visibility

Marketing and website performance data were fully restored under HIPAA guidelines.

"Thanks to Frespaint, we have a HIPAA-compliant, privacy-first approach to managing our user data, our marketing campaigns, and our video hosting.”

Michelle Malgesini, CU Medicine’s Associate Director of Marketing

Read Case Study

A National Payer Improved Marketing Performance by 53%

With the Annual Enrollment Period approaching, a top 10 national health plan faced mounting pressure to restore digital advertising visibility without violating privacy requirements.

Results That matter

53% Better Attribution on Meta

With Freshpaint in place, the payer was finally able to attribute conversions accurately, including high-value, post-authentication actions, without compromising member privacy or relying on outdated workarounds.

85% Improvement in Google Search CPA with Freshpaint attribution vs Adobe-only tracking

By pairing Adobe with Freshpaint, this payer unlocked full-funnel attribution without compromising on compliance. There was no need to overhaul the existing infrastructure, just a strategic addition that filled the critical gap.

“By the end of the three-week sprint, the healthcare payer’s advertising stack was live and validated.”

Read Case Study

Key capabilities / features

Get insights, strategies, and data that help you stay ahead

View all