For Direct-To-Patient Pharma Teams
Track the Full DTP Journey — From Ad Click to Filled Script
When patients leave your branded drug site for a telehealth or pharmacy partner, the most critical part of the journey begins—and measurement often goes dark. Freshpaint connects the journey across domains with privacy-first, anonymized reporting. See where patients drop off, identify the channels and campaigns driving new patient starts, optimize in real time, and measure true CAC—without exposing identifiable patient data.
https://res.cloudinary.com/dhogpnwxa/video/upload/v1768228642/Healthcare_Integrations_fdenv5.mp4
100%
Of pharma marketers say privacy constraints impact performance
83%
Can't connect website visits to new patient starts
55%
Can't connect website visits to telehealth consults
250+
Healthcare & life science organizations trust Freshpaint
How Freshpaint Works
A Single Governed Data Layer Built for Pharma
Instead of patching broken tracking, Freshpaint replaces it. One compliant pixel. Privacy controls at the source. Performance signals back to every platform you run.
Replace third-party pixels with one compliant layer
A single Freshpaint pixel replaces every third-party script and tracker. Sensitive health data is automatically filtered before anything leaves your environment. No manual scrubbing, no IT ticket, no compliance review for every new tag.
Send real-time signals back to your ad platforms
Compliant conversion events flow in real time to ad platforms and analytics tools. The optimization signals your campaigns depend on like lookalike audiences, suppression lists, and bid optimization are restored immediately.
Track cross-domain direct-to-patient journeys through partner handoffs
When a patient redirects from your branded site to a telehealth partner or online pharmacy, the journey doesn't break. Freshpaint stitches together the full funnel across domains — with compliance baked in.
Give compliance the visibility to approve campaigns faster
When privacy and compliance can see exactly what data is collected, where it flows, and how it's governed, they can approve campaigns faster and with confidence. Freshpaint makes compliant growth a shared foundation, not a bottleneck.
Key Features & Capabilities
Everything You Need to Connect Campaigns to Real Patient Outcomes
Telehealth & Pharmacy Fulfillment Integrations
Direct integrations with major EHRs and scheduling platforms. Freshpaint pulls appointment data, including booking status, attendance status, and appointment dates, via direct connections and secure SFTP.
Ad Platform Attribution
Match ad click IDs from Google Ads, Meta, and other platforms to downstream appointment activity. See exactly which campaigns, ad sets, and creatives influenced bookings and which ones ultimately resulted in completed visits.
Attended Appointment Tracking
Track the metrics that actually matter: did the patient show up? Measure cost per attended appointment, show rate by campaign, and no-show patterns by channel. Optimize for chair-filling, not just calendar-filling.
Revenue Attribution
Connect ad clicks all the way to billed revenue. See which campaigns drive not just appointments, but procedures, treatments, and revenue. Calculate true ROAS based on business outcomes, not web conversions.
Conversion Event Feedback to Ad Platforms
Send attended appointment and revenue conversion events back to Google Ads, Meta, and other platforms. Give ad algorithms the lower-funnel signals they need to optimize targeting, bidding, and audience selection.
Campaign Comparison Dashboards
Compare performance across campaigns using both web metrics and real outcomes. See cost per booking vs. cost per attended appointment side-by-side. Identify campaigns that look strong early but fail to deliver completed visits.
Multi-Location Performance Tracking
Track appointment and attendance performance by location, market, or region. See which clinics have the best show rates, which markets deliver the lowest CAC, and where to scale your budget.
ROI Reporting for Leadership
Show how marketing drives real business outcomes (e.g., attended appointments, patient volume, and revenue) with clear reporting dashboards. Give CFOs and CEOs the proof they need to see marketing as a growth engine, not a cost center.
Key Features & Capabilities
Everything You Need to Connect Campaigns to Real Patient Outcomes
EHR & Scheduling System Integrations
Direct integrations with major EHRs and scheduling platforms. Freshpaint pulls appointment data, including booking status, attendance status, and appointment dates, via direct connections and secure SFTP.
Ad Platform Attribution
Match ad click IDs from Google Ads, Meta, and other platforms to downstream appointment activity. See exactly which campaigns, ad sets, and creatives influenced bookings and which ones ultimately resulted in completed visits.
Attended Appointment Tracking
Track the metrics that actually matter: did the patient show up? Measure cost per attended appointment, show rate by campaign, and no-show patterns by channel. Optimize for chair-filling, not just calendar-filling.
Revenue Attribution
Connect ad clicks all the way to billed revenue. See which campaigns drive not just appointments, but procedures, treatments, and revenue. Calculate true ROAS based on business outcomes, not web conversions.
Conversion Event Feedback to Ad Platforms
Send attended appointment and revenue conversion events back to Google Ads, Meta, and other platforms. Give ad algorithms the lower-funnel signals they need to optimize targeting, bidding, and audience selection.
Campaign Comparison Dashboards
Compare performance across campaigns using both web metrics and real outcomes. See cost per booking vs. cost per attended appointment side-by-side. Identify campaigns that look strong early but fail to deliver completed visits.
Multi-Location Performance Tracking
Track appointment and attendance performance by location, market, or region. See which clinics have the best show rates, which markets deliver the lowest CAC, and where to scale your budget.
ROI Reporting for Leadership
Show how marketing drives real business outcomes (e.g., attended appointments, patient volume, and revenue) with clear reporting dashboards. Give CFOs and CEOs the proof they need to see marketing as a growth engine, not a cost center.
Proven Results
Real Impact From a Global Medical Device Company
Removing non-compliant pixels was the right call for patient privacy, but it cut our lead volume by nearly 90% and drove cost-per-lead from ~$500 to $5,000+.
Freshpaint gave us a privacy-compliant way to reconnect our marketing stack and re-optimize paid social without compromising our standards. Within months, we recovered 85–90% of lost lead volume, returned CPL to baseline, and are now scaling this approach globally.
Freshpaint gave us a privacy-compliant way to reconnect our marketing stack and re-optimize paid social without compromising our standards. Within months, we recovered 85–90% of lost lead volume, returned CPL to baseline, and are now scaling this approach globally.
Previous
Next
.svg){kind=icon}
Resources for Pharma Teams
Get insights, strategies, and data that help you stay ahead
.png)
.jpg)
No items found.
.svg)