DTP Pharma Measurement
Measure the Full DTP Journey, From Ad Clicks to Filled Scripts
Freshpaint connects paid media, your branded site, and your telehealth and pharmacy partners into one governed measurement layer. See which channels produce patients who actually start therapy, not patients who click.
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83%
of pharma can't connect website visits to Rx fills
53%
of pharma can't measure website visits leading to telehealth consults
11%
of pharma have fully integrated and measureable DTP programs
250+
healthcare & life science organizations trust Freshpaint
Why Pharma Can't Measure Real DTP ROI
DTP programs are expected to drive new patient starts. But when patients move from branded sites to telehealth and pharmacy partners, the data trail breaks. Without visibility into downstream outcomes, teams optimize for clicks instead of patient starts leading to wasted media, overlooked patient friction, and investment decisions made with unreliable acquisition economics.
The Patient Journey Disappears Across Domains
You can see the ad click and brand-site visit, but lose visibility once patients move to telehealth, pharmacy, or fulfillment, making it hard to know which campaigns drive downstream outcomes.
Your CAC Isn't Based on Real Patient Starts
You calculate acquisition costs using clicks and estimated conversion rates - not patients who actually start therapy. That obscures which campaigns drive real outcomes and can lead you to invest in the wrong places.
You Can’t See Where Patients Abandon
Without step-level visibility across eligibility, ID upload, consults, provider selection, and payment, you can’t see where patients drop off or fix the friction.
What DTP Measurement Unlocks
Use Full-Funnel data to grow new patient starts and prove rOI
Bring the Full Patient Journey Together
Unify marketing activity with downstream patient actions to see the full story across owned and partner-managed experiences.
- Connect ad platforms, brand sites, telehealth, pharmacy, and fulfillment in one governed measurement model
- Freshpaint can enter into BAAs with telehealth and pharmacy partners to ensure cross-domain tracking is compliant and privacy safe.
- Preserve campaign context as patients move across domains
Precise Attribution & Trusted Measurement
See which campaigns move patients through the funnel - not just which campaigns generate traffic.
- Map the journey from ad click to brand-site visit, intake, consult, prescription, fulfillment, and revenue
- Compare first-touch, last-touch, and multi-touch campaign contribution
- Calculate CAC using observed patient starts or another approved downstream event
Recover Lost Conversion
Find the highest-friction steps and convert more of the patients you already paid to acquire - without increasing media spend.
- Pinpoint abandonment by funnel step, pathway, and patient segment
- Prioritize fixes based on their potential to generate incremental patient starts
- Measure how experience changes impact conversion
Reduce Time to Therapy
Get an aggregate view of where patients stall between intake, consultation, prescription, and fulfillment so you can address delays and help patients begin treatment sooner.
- Measure time between each observable stage of the patient journey
- Identify pathways, partners, or cohorts with the longest delays
- Focus interventions on the steps slowing treatment initiation
Optimize Using Full-Funnel Metrics
Use real patient outcomes to make confident budget decisions and improve how ad platforms optimize.
- Find the steps and patient segments with the highest abandonment
- Shift spend toward campaigns that produce qualified patients and completed outcomes
- Send approved lower-funnel conversion signals back to ad platforms
Improve Forecasting and Budget Planning
Build acquisition plans using observed funnel conversion and patient-start rates instead of estimated click-to-start assumptions.
- Forecast patient starts from real stage-level conversion rates
- Surface performance gaps before they become missed growth targets
- Model the impact of budget shifts and funnel improvements
Scale Across Brands and Launches
Apply a repeatable measurement framework across products, indications, partners, and new DTP programs without rebuilding the strategy from scratch.
- Standardize funnel stages, event definitions, and KPIs across the portfolio
- Compare performance across brands while preserving approved program differences
- Create a measurement foundation for future DTP launches
Key Features & Capabilities
Everything You Need to Connect Campaigns to Patient Outcomes
Cross-Domain Journey Tracking
Follow approved events across brand sites and partner telehealth and pharmacy fulfillment experiences. See how patients progress through redirects, intake, telehealth, pharmacy, and fulfillment without relying on standard third-party pixels in sensitive parts of the journey.
DTP Partner Integrations
Connect the systems that shape the patient journey, including telehealth providers, patient-support platforms, specialty pharmacies, and fulfillment partners. Freshpaint can execute BAAs with pharmacies and telehealth companies that are covered entities to ensure privacy-safe data sharing.
New Patient Start Attribution
Tie downstream conversion events back to the campaigns, channels, audiences, and creatives that influenced them. Measure cost per new patient start using real outcomes instead of modeled conversion rates.
Funnel Drop-Off Reporting
See where patients abandon across intake, eligibility, payment, booking, consult, prescription, and fulfillment. Compare conversion rates by channel, patient segment, product, geography, or payment pathway.
Conversion Feedback to Ad Platforms
Send privacy-safe telehealth consult, script fulfillment, or new patient-start signals back to Google, Meta, and other media platforms when permitted. Give ad platform algorithms better outcomes to optimize toward.
Leadership-Ready ROI Reporting
Show how DTP drives patient starts, improves acquisition efficiency, and contributes to revenue with reporting commercial and finance leaders can trust.
Proven Results
Real Impact From a Top 25 Pharmaceutical Company
The pilot established end-to-end visibility from paid media through pharmacy conversion. The company can now measure funnel progression, drop-off, pathway performance, and campaign effectiveness beyond its owned digital properties - and use the same framework across additional brands and patient journeys.
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