The Healthcare Marketer’s Resource Library

In this new report from eHealthcare Strategy and Trends, you’ll get a comprehensive look at the current privacy/tracking landscape in healthcare marketing.

Two of the biggest questions marketing and IT leaders have are what exactly is PHI and what's the issue with tracking technologies.

Navigating data compliance while maintaining marketing effectiveness

This playbook shows healthcare marketers how leading systems are moving beyond search dependency.

HHS just updated its guidance to call out Customer Data Platforms like Freshpaint as viable alterna

A guide about how advertising channels impact full funnel healthcare marketing, what data they capture from websites today, and the limited dataset they need to function.

Marketing feels more like guesswork than strategy. Proving ROI is a constant uphill battle, leaving marketers stuck and unable to secure greater investment in digital advertising.

Healthcare marketers are being asked to do more with less. Rising costs, shrinking budgets, and increasing competition mean that simply being seen is no longer enough.

In this eBook we’ll walk through the key findings from the survey related to how payers are allocating their budgets, prioritizing marketing objectives, and addressing privacy challenges.

This eBook shows how healthcare organizations are using privacy-first audience targeting to rebuild their performance foundation — enabling compliant precision, measurable results, and dramatically faster execution.

The five actions in this framework will give you clearer visibility into what’s driving incremental patients and how to measure marketing’s contribution.

Pharma and medical device marketers feel vulnerable. Compliance teams are nervous. And vendor instability is already costing money, time, and momentum.