The Healthcare Marketer’s Resource Library

Learn how to use Freshpaint's Web Tracker Manager to monitor and manage risky web trackers on your website. This will help you maintain HIPAA compliance and ensure your healthcare website protects patient information.

Urgent cares are one of the most aggressive marketing battlegrounds in healthcare. That’s why some of the fastest-growing urgent care providers are rethinking their entire marketing strategy.

The original language of HIPAA couldn't have anticipated the complexities introduced by the revolutionary changes technology has brought to healthcare.

A guide for marketers at healthcare providers to navigate hhs OCR guidance around tracking technologies.

In this new report from eHealthcare Strategy and Trends, you’ll get a comprehensive look at the current privacy/tracking landscape in healthcare marketing.

Two of the biggest questions marketing and IT leaders have are what exactly is PHI and what's the issue with tracking technologies.

Navigating data compliance while maintaining marketing effectiveness

This playbook shows healthcare marketers how leading systems are moving beyond search dependency.

HHS just updated its guidance to call out Customer Data Platforms like Freshpaint as viable alterna

A guide about how advertising channels impact full funnel healthcare marketing, what data they capture from websites today, and the limited dataset they need to function.

Marketing feels more like guesswork than strategy. Proving ROI is a constant uphill battle, leaving marketers stuck and unable to secure greater investment in digital advertising.

Healthcare marketers are being asked to do more with less. Rising costs, shrinking budgets, and increasing competition mean that simply being seen is no longer enough.