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The State of Payer Marketing: 2025 Insights on Budgets, Funnels & Privacy
Powering 250+ nationwide healthcare organizations + 99.9% uptime
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Available On-Demand
Health plans face mounting challenges in building member trust and engaging diverse audiences in a competitive, highly regulated market. To thrive, they must effectively navigate digital transformation, consumer education needs and rising costs while delivering personalized, impactful marketing strategies.
In this session, marketing and healthcare strategy leaders will explore the results of an insightful survey on payer marketing, shedding light on how payers are allocating budgets, implementing funnel strategies and tackling privacy challenges to drive growth and compliance in an evolving landscape.Learning points:
- How payers are scaling advertising budgets and shifting from bottom-of-funnel tactics to full-funnel approaches
- Strategies to address PHI-sharing risks, BAAs and privacy awareness
- Why payers with technical teams leading privacy efforts report higher compliance maturity
Unlock High Performance Marketing & Protect Patient Privacy
Freshpaint bridges the gap between patient privacy and digital marketing by ensuring sensitive data is never shared with tools that aren’t HIPAA-compliant.
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