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Ray Mina

Head of Marketing
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Company News
Freshpaint Featured in Politico: How The Health Industry is Responding to Privacy Crackdowns
Politico features Freshpaint in health industry privacy piece
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Company News
April 24, 2023
Use Cases
Freshpaint’s Healthcare Privacy Platform vs Generic CDPs
What's required for a Healthcare Privacy Platform to be HIPAA compliant
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Use Cases
April 24, 2023
Use Cases
Google Analytics vs Matomo For HIPAA Compliance
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Use Cases
April 10, 2023
Use Cases
Google Analytics vs Piwik For HIPAA Compliance
How does Google Analytics stack up against Piwik in a HIPAA-compliant world?
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Use Cases
April 3, 2023
Use Cases
Ignorance Is No Longer an Excuse: A Timeline of Events Around Tracking Technologies in Healthcare
A breakdown of events over the past year that have led to lawsuits, new guidance, and FTC fines.
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Use Cases
November 12, 2024
Use Cases
How To Make Facebook Ads HIPAA Compliant and Still Get Conversion Tracking
How to make Facebook HIPAA-compliant and drive conversions at the same time.
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Use Cases
March 14, 2023
Growth & Startups
How Conversion Tracking in Google & Facebook Ads Improves Performance
How Google & Facebook Ads use conversion tracking to optimize performance
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Growth & Startups
March 2, 2023
Use Cases
How Tracking Technologies Work, And Why They Violate HIPAA
Understanding why major ad platform tracking technologies aren't HIPAA-compliant
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Use Cases
February 16, 2023
Compliance
What Is Protected Health Information (PHI)? Ending The Confusion
A brief explainer to the question, what is PHI?
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Compliance
July 1, 2025
Use Cases
How A/B Testing Helps Lift Form Page Conversions Rates
Learn how to lift form page conversion rates with data-driven A/B testing.
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Use Cases
January 23, 2023
Use Cases
Don't Remove It! Make Google Analytics HIPAA Compliant Instead
Learn how to make tools like Google Analytics that won't sign BAAs HIPAA compliant.
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Use Cases
September 8, 2023
Use Cases
How to Build Advertising Lookalike Audiences Using Customer Behavioral Data
Learn how Freshpaint can use behavioral data to build lookalike audiences to create real time, personalized ad campaigns.
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Use Cases
January 5, 2023