Your Client's Legal Team Pulled the Pixels. Now Performance Is Stuck — And You're On The Hook.
Built for Pharma Agency Performance Teams
When a patient redirects from your branded drug page to your 3rd party partner’s experience (telehealth and pharmacy fulfillment) — that's where the commercial outcome actually happens. Freshpaint stitches together the full journey across domains.
How Freshpaint Helps:
- Track cross-domain journeys—from branded sites to telehealth and pharmacy partners—without exposing sensitive health data. Freshpaint signs BAAs with your downstream partners, so you can connect the full patient journey while staying compliant.
- Send de-identified conversion events back to ad platforms — without sharing sensitive health data.
- Connect bottom of funnel conversion events to originating campaigns and channels.
- Measure CAC and ROAS by tracking all the way to the fulfilled prescription, not just the page visit.
When legal blocks third-party pixels, every performance channel goes dark. Freshpaint restores the conversion signals that power campaign optimization across paid social, paid search, programmatic, and CTV — compliantly.
How Freshpaint Helps:
- Replace third-party pixels across branded drug sites and condition-specific pages with a single compliant data layer
- Send real-time conversion events to Meta, Google, Trade Desk, StackAdapt, and other DSPs
- Enable lookalike audiences and suppression lists in a privacy-safe way
- Go from monthly/quarterly optimization cycles to real-time decisions with live signal data
Leading pharma organizations spend millions annually on modeled health audiences. Freshpaint helps you activate the first-party data you already have — under proper consent — and send it to media platforms compliantly.
How Freshpaint Helps:
- Active the consented patient data you already have
- Generate compliant seed and lookalike audiences for paid media activation
- Push hashed audience segments to Meta, Google, and programmatic DSPs — no raw identifiers
- Build suppression lists from patients already on therapy to reduce wasted spend and impressions
A Single Governed Data Layer Built for Pharma
A single Freshpaint pixel replaces every third-party script and tracker. Sensitive health data is automatically filtered before anything leaves the environment. No manual scrubbing, no IT ticket, no fresh compliance review for every new tag.
Compliant conversion events flow in real time to ad platforms and analytics tools. The optimization signals your campaigns depend on like lookalike audiences, suppression lists, and bid optimization are restored immediately.
When a patient redirects from your branded site to a telehealth partner or online pharmacy, the journey doesn't break. Freshpaint stitches together the full funnel across domains — with compliance baked in.
When privacy and compliance teams can see exactly what data is collected, where it flows, and how it's governed, they can approve campaigns faster and with confidence. Freshpaint makes compliant growth a shared foundation, not a bottleneck.
Real Impact From a Global Medical Device Company
Freshpaint gave us a privacy-compliant way to reconnect our marketing stack and re-optimize paid social without compromising our standards. Within months, we recovered 85–90% of lost lead volume, returned CPL to baseline, and are now scaling this approach globally.
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Resources for Pharma Agencies
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