Direct-to-consumer (DTC) marketing is booming across pharma and med devices, but the same funnels fueling growth are leaking sensitive data, and regulators are watching. HIPAA exemptions no longer guarantee safety as FTC fines, lawsuits, and new state privacy laws rewrite the rules.
This guide reveals where privacy risks hide in your DTC marketing funnel and how to rebuild compliant, high-performance tracking that protects both patient data and ROI.
Expect to learn:
- Why even “non-HIPAA covered” pharma and med device marketers are facing FTC and state-level penalties
- How everyday pixels and tags on branded sites, co-pay flows, and telehealth pages create legal risk
- What new laws mean for consent, compliant advertising, and your DTC strategy
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See how your data turns into measurable revenue.
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