Better Website Insights, Deeper Attribution, and More: New Freshpaint Features

Freshpaint’s latest product updates help healthcare marketers understand website behavior, measure paid and unpaid channels together, answer a broader range of questions using more of their marketing data, and expand where they activate and measure. Here’s a deeper dive into each new feature:

See Where Users Get Stuck and Why With Expanded Conversion Rate Optimization

Your analytics already show where users drop off, which pages underperform, and where conversion declines. But knowing what happened does not always explain why it happened or what to fix.

Freshpaint’s Session Replay and Heatmaps give teams a closer look at how users behave on a website. They help marketers move beyond the numbers to see where users engage, where they struggle, and what may need improvement.

• Session Replay provides a visual playback of real user journeys, helping teams spot friction, confusion, and where users abandon a session.
• Heatmaps show engagement across a page, including where users click, how far they scroll, and which areas get attention versus being ignored.

Together, these capabilities help teams understand the user experience behind a conversion problem and decide what to investigate or optimize next. Both are available within Freshpaint, with privacy-safe defaults such as masking and data handled under Freshpaint’s existing BAA and/or DPA.

See How Paid and Unpaid Channels Work Together

Not every conversion starts with an ad. A patient might first find you through organic search, return through an email, and later come back directly before converting. Looking at paid media alone doesn’t always tell the whole story.

Freshpaint Attribution now includes Direct Traffic, Organic Search, Email, Generative AI, and Social Media alongside paid channels. These sources now show up as touchpoints in the customer journey, so marketers can see the role they played before a conversion instead of looking at paid media on its own. 

That gives teams more context when they evaluate channel performance and decide where to invest. Rather than only asking, “Which ads drove conversion?” marketers can now see which paid and unpaid channels contributed along the way.

Answer More of Your Marketing Questions With Freshpaint AI

Freshpaint AI can now answer questions using more of the data already in Freshpaint, including web tracker monitoring, consent management, and recommendations about channel-level performance and spend. 

Ask it things like:

• Web Tracker Monitor: Which web trackers don't have a BAA? What trackers are new this week? Find out before a risky one trips a compliance incident or cuts off ad data your campaigns depend on.
• Consent Manager: Ask about your current consent rate, whether your config changed, or which destinations aren't getting full consent. Skip the page-by-page audit, and catch a gap before it quietly costs you Meta or Google data.
• Recommendation Cards: Before your next agency or leadership conversation, ask Freshpaint AI to build the report you need so that you know how your spend and performance are actually doing across Google, Meta, and Bing. 

Plus, Freshpaint AI can now read Freshpaint’s help docs. Curious what destinations you can add to your Audiences setup? Stuck on something? Ask before you go digging or open a ticket.

Monitor Website Trackers to Identify Risk and Take Action

Finding web trackers on your website isn’t the hard part. The hard part is figuring out which ones actually matter, and then getting them to the right people to fix. That usually means a messy trail of emails, screenshots, spreadsheets, and Slack threads between marketing, privacy, legal, IT, and your outside agencies.

Web Tracker Monitoring now creates a shared space for that cross-functional work. One place where the finding, the priority, the decision, the owner, and the history all live together, so each team can see what the others have done and pick up their part without starting from scratch. Marketing doesn't have to become a privacy expert. Privacy doesn't have to become a marketing expert. IT doesn't have to guess why something was flagged. Everyone works from the same record, with the same context, and the same activity log to see how they got here.

Automatically Generate Video Captions

Freshpaint Video now generates captions and a full transcript automatically as soon as your video's done processing, right inside Freshpaint. Need a tweak? You can edit any line or timestamp yourself to make sure everything is perfect. 

More Ways to Activate and Measure With New Integrations

Testing a new channel shouldn't mean choosing between growth and governance. Freshpaint now connects with CallTrackingMetrics, Simpli.fi, Vibe.co, AppLovin, and Rokt, so you can diversify where you spend and measure it the same privacy-safe way you already trust.

We’ve Got More Coming

We obsess over improving marketing performance, helping you prove your impact, and keeping healthcare marketing compliant.

We’re shipping new products, features, and enhancements all the time.

Want to go deeper?

Talk to your Account Manager to make sure you’re getting the most out of Freshpaint and to get started with these latest capabilities.

If you missed last month's Product Pulse, catch up on features like Freshpaint AI, Conversion Rate Optimization, Personas, and more.