Freshpaint AI, Conversion Rate Optimization, Personas, and More: New Freshpaint Features for Healthcare Marketers

We’re hearing in our conversations with healthcare marketing teams that you are being asked to do more with every dollar. Paid traffic is harder to win. Performance expectations keep rising. And the bar for privacy, governance, and operational rigor remains high. 

Your realities shaped this latest round of product updates.

We’ve introduced new capabilities designed for healthcare marketers to improve conversion, move faster from question to insight, and activate data more effectively across the tools they already use. 

From conversion rate optimization (CRO) and AI enhancements to CRM sync and new integrations, our latest round of updates are built to enhance the day-to-day work of modern healthcare marketing teams — and free you up for the strategic work that drives growth.

3 Key Takeaways

• Improve website conversion rates. New CRO capabilities — including Web Analytics, Funnels, and Surveys — allow you to identify friction in the patient journey and get more value from the traffic you're already paying for.
• Get answers faster with AI. Freshpaint AI and Shared Context help teams uncover insights, understand performance changes, and reduce time spent building reports.
• Activate data with less manual work. Personas, CRM sync, video customization, and new integrations make it easier to personalize experiences, connect marketing data across systems, and execute campaigns more efficiently.

Conversion Rate Optimization: Get More Conversions From The Traffic You’re Paying For

Healthcare marketers invest heavily in getting the right audiences to their websites. Once someone reaches the site, the experience needs to make the next step clear and easy.

Freshpaint’s Conversion Rate Optimization capabilities enable teams to understand what is happening after a visitor lands on your website, see where journeys break down, and improve conversion, without defaulting to more spend. 

Early users of Freshpaint’s CRO capabilities report saving weeks of time and protecting their paid media spend through optimization.

• Web Analytics provides a clearer view into site activity, including traffic patterns, sessions, events, and conversion trends, all within a privacy-conscious environment. That visibility equips teams with insights on how well the site supports key business goals.
• Funnels make it easier to pinpoint where website momentum slows. Whether the goal is appointment booking, registration, or another important conversion, teams can see where visitors continue their journey and the points at which they drop off.
• Surveys add an important layer of context by capturing direct feedback on-site. Healthcare marketers gain direct feedback from website users and would-be patients on their intended action, points of confusion in the booking journey, and blockers to conversion.

Together, these capabilities give marketers a more practical way to find friction, prioritize fixes, and get more value from the traffic they already worked to earn.

Freshpaint AI: Faster Answers, Better Context

Healthcare marketers are strapped for time and often do not have the analyst or data support needed to answer every performance question quickly. With Freshpaint AI, teams get answers faster by turning the data already flowing through Freshpaint into clear direction on conversion trends, barriers to action, and the optimizations most likely to drive results.

Teams simply ask direct questions to understand visitor behavior, spot drop-off, identify higher-intent segments, and uncover changes in performance, without spending hours digging through reports. When they need to validate a finding, they can drill into the underlying analytics directly from the conversation.

For lean digital and growth teams, that means less time spent pulling reports and more time acting on what the data shows. As one multi-location regional health system customer put it: 

“Freshpaint AI is providing 50% time reduction on analytics tasks. Previously hour-long GA4 queries now completed much faster.”

Create Personas in Freshpaint to Improve Messaging, Targeting, and Website Decisions

Freshpaint Personas lets teams turn website behavior and audience patterns into reusable audience definitions. Using Freshpaint AI, marketers can generate personas, refine them in the product, and save them for reuse over time. Instead of treating persona work as a one-off exercise, teams can use Personas as an ongoing input into campaign planning, messaging development, website experience decisions, and internal alignment around the specific patient or member they are trying to reach.

Save Context for Better AI Responses

Shared Context helps teams avoid starting from scratch in every Freshpaint AI conversation. Teams can save account-level and personal context that Freshpaint AI automatically uses in every conversation, making responses more relevant, consistent, and useful from the first prompt. In practice, Shared Context enables marketers to preserve important business context, preferences, and definitions, so analysis stays grounded in the content that matters to their team.

Video Customization: Create a More On-Brand Embedded Experience

Embedded video should feel like part of the brand experience, but that has not always been easy when compliant video hosting comes with fewer customization options than mainstream platforms. Freshpaint Video now has more customization options for common player elements, including colors, title placement, play button styling, and more. 

Teams can set defaults at the project or template level to create a more consistent look across pages without handling every embed as a one-off. The result is a cleaner, more on-brand video experience with less manual work for the teams managing it.

Sync CRM Data With Freshpaint

Customer data is often essential to effective targeting, measurement, and activation. Too often, though, getting that data into the right systems depends on exports, uploads, and manual cleanup.

With CRM and source-of-truth data synced into Freshpaint, teams can keep audiences current, improve targeting and exclusions, support stronger identity resolution, and connect marketing activity more directly to what happens downstream.

As that data changes, Freshpaint can keep the context updated automatically. That means less operational drag, fewer manual uploads, and a cleaner path from internal systems into activation and analysis.

More Ways to Activate and Measure With New Integrations

Healthcare marketers need more flexibility in where they activate and how they measure performance. They also need that flexibility to fit within the privacy and governance standards the rest of the organization expects. 

Freshpaint continues to expand its integration ecosystem with new partners, including Simpli.fi, Vibe, CallTrackingMetrics, Everflow, AdMedia, and CJ.com. These additions give teams more ways to test partners, diversify channel mix, and connect campaign activity to downstream outcomes.

We’ve Got More Coming

We obsess over improving marketing performance, helping you prove your impact, and keeping healthcare marketing compliant. We’re shipping new products, features, and enhancements all the time.

Want to go deeper?

• Talk to your Account Manager to make sure you’re getting the most out of Freshpaint and get started with the latest capabilities.
• Register for the “What’s New in Freshpaint” webinar on July 28 – Join Mara Pritchard, Associate Director of Product Management, and Orinna Barton, Head of Product Marketing, for a live walkthrough of these updates and where the Freshpaint platform is headed next.
• Missed last month's Product Pulse? Catch up on features like Journeys in Insights, the System Status Dashboard, Accessibility Scanner, compliant QR codes, and more.