Marketing Rounds—a Podcast by Freshpaint

Healthcare marketing teams are under pressure to do more with flat budgets, rising acquisition costs, and growing scrutiny around privacy. Search is getting more expensive. Proving impact is getting harder. And the playbooks that work everywhere else don’t always translate to healthcare.

Marketing Rounds is a podcast series hosted by Freshpaint CMO Ray Mina that explores how experienced healthcare marketers navigate those constraints—and still deliver results.

Across each episode, Ray sits down with operators who’ve moved beyond last-click thinking, built multi-channel strategies, earned executive buy-in, and figured out how to measure what actually matters. The question driving every conversation is simple: Can healthcare marketers achieve growth, measurement, and compliance all at once?

The answer, consistently, is yes—but not the way most teams expect.

Why Marketing Rounds Exists

Healthcare marketers aren’t short on tactics. They’re short on frameworks they can defend—internally and externally.

Marketing Rounds exists to surface real-world thinking from people who’ve already faced the trade-offs, made the mistakes, and earned the trust to change how their organizations grow.

If you’re trying to move beyond Google dependence, prove impact across channels, and do it all without putting compliance at risk, these conversations are for you.

Marketing Rounds Episodes

Marketing Rounds premieres the week of January 28, 2026 with two episodes. New episodes follow weekly. 

Subscribe to get notified when each episode is published—and to keep pace as the series builds toward a complete picture of modern healthcare marketing.

YouTube | Spotify | Apple Podcasts

Episode 1: From Ad Impressions to Lifetime Care: Measuring What Really Matters with Jeremy Rogers

Optimizing for the first appointment is easy. Optimizing for lifetime care is not. In this episode, Jeremy Rogers argues that healthcare marketing breaks down when teams treat acquisition as the goal instead of the starting point. Drawing on his work at Indiana University Health, Jeremy reframes growth around share of care—how often patients stay, return, and move through the system over time—and explains why last-click metrics and single-funnel thinking can actively push organizations in the wrong direction.

The conversation explores why healthcare demand shows up in bursts, how capacity constraints change what “good growth” actually means, and why first-party data is the only way to connect marketing activity to real outcomes like retention, service-line expansion, and long-term health impact. It’s a pragmatic playbook for leaders who know Google still matters—but also know that sustainable growth comes from building patient relationships that extend far beyond the first visit.

Goes live on 1/28/2026!

Episode 2: The Hidden Cost of Last-Click Thinking with Blair Primis and Brian Gould

Last-click attribution makes healthcare marketing look efficient—until you follow the patient past the click. In multi-location networks, Blair Primis and Brian Gould argue that most “performance problems” aren’t media problems at all; they’re operational leaks hidden by dashboards optimized for clicks instead of attended visits.

Drawing from orthopedics and urgent care, this episode breaks down the real healthcare funnel—booked → attended → experienced → returned—and shows how missed calls, front-desk variability, and arrival experience quietly destroy ROI while search and PMax take the credit. Blair and Brian reveal how they reoriented measurement around attended appointments, used brand to stabilize CAC even in high-intent auctions, and learned when to slow down marketing because operations couldn’t keep up. It’s a hard reset for teams still optimizing last click—and a practical framework for leaders who want performance marketing that actually holds up in the business.

Goes live on 1/28/2026!

Episode 3: Coming Wednesday February 4th!

Subscribe to get notified as soon as new episodes are available → YouTube | Spotify | Apple Podcasts

About Freshpaint

Marketing Rounds is presented by Freshpaint, the performance infrastructure healthcare marketers rely on to grow without sacrificing privacy.

As healthcare teams move beyond Google-dependent strategies, they need more than tactics—they need data they can trust. Freshpaint helps marketers safely connect marketing activity to the outcomes the business actually cares about, from booked appointments to attended visits, while meeting the strict privacy requirements healthcare demands.

By bringing performance and privacy together in one platform, Freshpaint gives teams the confidence to invest across channels, prove what’s working, and protect their strategy from compliance disruption.

Learn how Freshpaint helps healthcare marketers turn privacy into a performance advantage. Talk to an expert today.

‍