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Blog

What’s New and What’s Next

Proven strategies and fresh thinking for those on the front lines of healthcare marketing.
Featured resources
Marketing Performance
Why Indiana University Health Stopped Optimizing for the First Appointment
Marketing Performance
Why Indiana University Health Stopped Optimizing for the First Appointment
The State of Healthcare Marketing in 2026: A Measurement Reckoning
The State of Healthcare Marketing in 2026: A Measurement Reckoning
Marketing Performance
How a Dental Practice with 120+ Nationwide Locations Scaled Growth Beyond Google
Marketing Performance
How a Dental Practice with 120+ Nationwide Locations Scaled Growth Beyond Google
Marketing Performance
What Multi-Channel Actually Means in Healthcare Marketing (It's Not Just More Ads)
Marketing Performance
What Multi-Channel Actually Means in Healthcare Marketing (It's Not Just More Ads)
Use Cases
Product Updates
Product Pulse
Marketing Performance
Case Studies
Company News
Engineering
Growth & Startups
Hipaa Compliance
Marketing Performance
Compliance
Use Cases
Case Studies
Product Updates
Growth & Startups
Engineering
Company News

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Growth & Startups
How to Improve User Onboarding with Data
User onboarding refers to the process of guiding new users through your product, helping them become familiar with it, and teaching them how to use it. A good onboarding flow can increase activation by up to 70% .
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Growth & Startups
April 14, 2021
Growth & Startups
How iOS 14 Impacts Your Facebook Ads
Apple made a number of changes in iOS 14 that will impact the performance of your Facebook Ads.
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Growth & Startups
May 25, 2021
Engineering
What is FLoC? Google's Replacement for Third-Party Cookies
Google wants to replace third-party cookies with FLoC - Federated Learning of Cohorts. Will targeting ads based on cohorts instead of individuals help the web?
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Engineering
April 2, 2021
Growth & Startups
Product Analytics Guide: What is it, Best Tools & How to Implement
Tracking the performance of your product can improve it. Learn how product analytics works and how to implement it.
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Growth & Startups
February 24, 2021
Growth & Startups
Create a Tracking Plan: 5 Free Templates from Segment, Mixpanel, Amplitude, and more
Tracking your digital and in-product activities can get messy. Here are 5 free tracking plan templates to make your event tracking life much easier.
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Growth & Startups
March 8, 2021
Growth & Startups
How to Easily Implement Event Tracking
Event tracking is vital for improving your website or app. Learn how to implement event tracking so you can grow your business.
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Growth & Startups
February 1, 2021
Engineering
A Beginner's Guide to Postgres Performance Monitoring
A walk through of some of the minimal tools you need to do Postgres Performance Monitoring.
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Engineering
October 15, 2020
Engineering
Avoiding a Surprise AWS Bill
How we were able to avoid a surprise AWS bill.
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Engineering
October 12, 2020
Growth & Startups
What Is Snowflake and Why Is It Exciting?
An overview of the unique differentiators that makes Snowflake exciting.
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Growth & Startups
October 8, 2020
Growth & Startups
Why is Snowflake so Valuable?
An overview of some of the reasons Snowflake is trading at 150x its revenue.
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Growth & Startups
September 30, 2020
Company News
Anatomy of a Seed Round
An inside view into what raising a seed round during the pandemic is like.
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Company News
August 17, 2020
Growth & Startups
Startup Sales: How To Find Anyone's Email Address In 60 Seconds
Step-by-step way to find anyone's email address in 60 seconds
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Growth & Startups
January 7, 2020