What’s New and What’s Next

Freshpaint Insights gives healthcare marketers a privacy-safe, real-time view of ROI.

Patients expect privacy. Leaders expect growth. This playbook explains how healthcare marketers can deliver both with Privacy by Design.

Privacy-first CTV gives healthcare marketers a way to grow beyond Google, and prove it.

Your ads are winning—but your ROI is dying at the front desk. Discover the “hidden” reasons your funnel is leaking before you spend another dollar.

Healthcare marketers waste budget when conversions are misdefined, data is fragmented, and privacy risk blocks optimization—here’s how MVP fixed it with outcome-based tracking and a privacy-safe data layer.

Pixels can turn routine marketing data into regulated health data. This post shows the three ways it happens.

Last-click is lying to you. It gives all the credit to Google, making multichannel look like a waste and wrecking growth.

A look at how leading healthcare leaders are rebuilding their data strategy for a privacy-first world.

Patients expect retail‑level ease. With first‑party data and privacy‑first tooling, healthcare can deliver—compliant personalization, retargeting, and full‑funnel campaigns that cut CAC. Explore the strategies.

To earn trust and drive growth, marketers must stop chasing vanity metrics and start measuring the business impact of their campaigns.

House Call Chicago marked a turning point for healthcare marketers in the United States who confronted the most pressing challenges in the industry by challenging the belief that privacy and performance are at odds with one another.

AEP 2026 demands a new playbook as digital seniors, privacy rules, and AI reshape how payers win market share.