*Just Launched*: The State of Healthcare Marketing 2026 Report
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Drive growth without increasing budgets through better performance
Audiences
Smart, privacy-first targeting with lookalikes and retargeting lists
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Bring full-funnel marketing to healthcare with 100+ integrations
Measure Marketing Impact
Prove marketing's value to unlock budget with real outcome data
Insights
One dashboard with every channel's performance and real ROI metrics
Ad Performance
Optimize for patient visits, not form fills, with attended appointment data
Protect Privacy & Compliance
Safeguard your marketing strategy from compliance disruption
Web Tracker Manager
See every tracker on your site and identify compliance risks
Consent Management
Consent that actually works by enforcing preferences at the data layer
Event Tracking
Measure what users actually do, not just what they view on your site
Full Platform Overview
Healthcare Solutions
By Healthcare Vertical
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Hospitals & Healthcare Systems
Payers
Urgent Care
Pharma & Med Devices
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DSO & Dental
Healthtech & Virtual Care
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Protect Privacy & Compliance
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Featured Healthcare Case Studies
Allergy Partners
Dropped Their CPL from $300 to $12
BU Dental
Optimized their digital marketing, reducing CPA by 30%.
Baptist Health
Journey to HIPAA-Compliant Digital Marketing
Explore all Case Studies
Product update
Freshpaint Audiences: Better ROI with Audience Targeting Built for Healthcare
Freshpaint Audiences gives healthcare marketers the power to run targeted ad campaigns that cut wasted spend, reach the right audience faster, stay fully privacy-compliant, and, most importantly, improve ROI.
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Product update
Freshpaint Audiences: Better ROI with Audience Targeting Built for Healthcare
Freshpaint Audiences gives healthcare marketers the power to run targeted ad campaigns that cut wasted spend, reach the right audience faster, stay fully privacy-compliant, and, most importantly, improve ROI.
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Events
in-person and on-demand events for healthcare marketers to Connect and learn
Featured Events
Attend a Freshpaint LIVE Event
Wednesday, April 1, 2026
Attend a Freshpaint LIVE Event
Wednesday, April 1, 2026
What’s New in Freshpaint: Multi-Touch Attribution, Stronger Consent Controls, and More
Thursday, April 23, 2026
What’s New in Freshpaint: Multi-Touch Attribution, Stronger Consent Controls, and More
Thursday, April 23, 2026
Inside the Privacy File: A Fireside Conversation on Healthcare Data, Digital Advertising & AI
Monday, March 16, 2026
Inside the Privacy File: A Fireside Conversation on Healthcare Data, Digital Advertising & AI
Monday, March 16, 2026
Enforcing Consent Without Killing Performance
Thursday, February 26, 2026
Enforcing Consent Without Killing Performance
Thursday, February 26, 2026
On-Demand Webinars
Campaign Strategy
Measuring Performance
Proving Impact
Compliance
Industry Insights
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What’s New in Freshpaint: Multi-Touch Attribution, Stronger Consent Controls, and More
Join us for a live look at what’s new in the Freshpaint platform and where we’re headed next.
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April 23, 2026
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From Drop-Offs to Enrollments: Turning HealthSherpa & Connecture Data Into Revenue
Turn HealthSherpa and Connecture enrollment data into actionable insights.
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March 31, 2026
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Inside the Privacy File: A Fireside Conversation on Healthcare Data, Digital Advertising & AI
A discussion with Mason Fitch on healthcare marketing and data privacy regulations.
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March 16, 2026
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Enforcing Consent Without Killing Performance
Learn how to implement compliant consent management without sacrificing performance or visibility.
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February 26, 2026
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Visionary Growth: How to See ROI Clearly Without Losing Sight of Compliance
Discover how leading brands are closing the privacy-performance gap with compliant strategies that drive growth.
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February 3, 2026
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The Compliance Accelerator: Turning Governance into a Growth Enabler
See how MVP Health Care turned compliance into faster decisions and stronger performance.
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December 10, 2025
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Ready for AEP 2026: Digital Marketing Moves Payers Can't Afford to Miss
Learn the trends, tactics, and privacy-first strategies shaping enrollment success in a more complex digital landscape.
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October 1, 2025
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Privacy Risks in Your Ad Stack: Navigate Compliance & Keep Conversions
See how healthcare brands turn privacy challenges into high-converting campaigns.
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July 23, 2025
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Risk & Exposure Series Pt 1: How Marketing Practices Impact Cyber Insurance Coverage
In this session, we explore how marketing practices impact cyber insurance coverage.
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July 22, 2025
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Introducing Freshpaint Audiences: Smarter Targeting Without the Compliance Headache
Freshpaint Audiences is built for healthcare marketers ready to drive real results.
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July 8, 2025
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Scaling Patient Growth: Urgent Care Marketing in the Privacy Era
Freshpaint helps urgent care teams track conversions, stay HIPAA compliant, and improve performance.
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May 30, 2025
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Tracking tech in healthcare marketing: Why payers are rethinking privacy risk
Join legal and marketing experts on protecting your organization without sacrificing performance.
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May 13, 2025
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