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Drive growth without increasing budgets through better performance
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Smart, privacy-first targeting with lookalikes and retargeting lists
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Bring full-funnel marketing to healthcare with 100+ integrations
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Identify where users drop off, what’s causing friction, and what to fix
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Prove marketing's value to unlock budget with real outcome data
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Optimize for patient visits, not form fills, with attended appointment data
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Safeguard your marketing strategy from compliance disruption
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See every tracker on your site and identify compliance risks
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Consent that actually works by enforcing preferences at the data layer
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Measure what users actually do, not just what they view on your site
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Allergy Partners
Dropped Their CPL from $300 to $12
OrthoCarolina
Reduced CPL by 80%
Baptist Health
Journey to HIPAA-Compliant Digital Marketing
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Product update
Freshpaint Audiences: Better ROI with Audience Targeting Built for Healthcare
Freshpaint Audiences gives healthcare marketers the power to run targeted ad campaigns that cut wasted spend, reach the right audience faster, stay fully privacy-compliant, and, most importantly, improve ROI.
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Product update
Freshpaint Audiences: Better ROI with Audience Targeting Built for Healthcare
Freshpaint Audiences gives healthcare marketers the power to run targeted ad campaigns that cut wasted spend, reach the right audience faster, stay fully privacy-compliant, and, most importantly, improve ROI.
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Events
in-person and on-demand events for healthcare marketers to Connect and learn
Featured Events
The Urgent Care Leaders Circle
Tuesday, October 13, 2026
The Urgent Care Leaders Circle
Tuesday, October 13, 2026
The Ortho Leaders Circle
Thursday, September 17, 2026
The Ortho Leaders Circle
Thursday, September 17, 2026
House Call Laguna Beach
Wednesday, August 26, 2026
House Call Laguna Beach
Wednesday, August 26, 2026
From Proxy Metrics to Real Enrollments: How One Payer Team Made The Switch
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From Proxy Metrics to Real Enrollments: How One Payer Team Made The Switch
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Ready for AEP 2026: Digital Marketing Moves Payers Can't Afford to Miss
Learn the trends, tactics, and privacy-first strategies shaping enrollment success in a more complex digital landscape.
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October 1, 2025
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Privacy Risks in Your Ad Stack: Navigate Compliance & Keep Conversions
See how healthcare brands turn privacy challenges into high-converting campaigns.
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July 23, 2025
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Risk & Exposure Series Pt 1: How Marketing Practices Impact Cyber Insurance Coverage
In this session, we explore how marketing practices impact cyber insurance coverage.
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July 22, 2025
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Introducing Freshpaint Audiences: Smarter Targeting Without the Compliance Headache
Freshpaint Audiences is built for healthcare marketers ready to drive real results.
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July 8, 2025
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Scaling Patient Growth: Urgent Care Marketing in the Privacy Era
Freshpaint helps urgent care teams track conversions, stay HIPAA compliant, and improve performance.
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May 30, 2025
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Tracking tech in healthcare marketing: Why payers are rethinking privacy risk
Join legal and marketing experts on protecting your organization without sacrificing performance.
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May 13, 2025
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How Compliance Fuels High Performance Healthcare Marketing
See how Amsive and Freshpaint helped Priority Health drive retention without sacrificing compliance.
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May 9, 2025
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2025 Privacy-First Agency Playbook for Healthcare: Meta, Regulations & Growth
Join us for a webinar on how privacy is reshaping healthcare advertising and how agencies can stay ahead.
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March 6, 2025
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The State of Payer Marketing: 2025 Insights on Budgets, Funnels & Privacy
Learn how payers are allocating budgets, implementing funnel strategies & tackling privacy challenges to drive growth.
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February 7, 2025
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Healthcare Marketing in the Privacy Era: Embracing the Consumer Mindset to Unlock the Full Funnel
How privacy-first marketing helps healthcare connect, stay compliant, and improve ROI.
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January 21, 2025
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Unlock Improved ROI With Full Visibility From Ad Click to Patient
Watch this webinar to see how Freshpaint’s new beta can improve ROI.
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January 8, 2025
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Privacy Wrapped: 2024's Biggets Moments in Healthcare Marketing
Join Mary Easley from Freshpaint for a look back at the year’s biggest healthcare privacy moments.
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December 18, 2024
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