*Just Launched*: The State of Healthcare Marketing 2026 Report
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Platform
Improve Marketing Performance
Drive growth without increasing budgets through better performance
Audiences
Smart, privacy-first targeting with lookalikes and retargeting lists
Healthcare Integrations
Bring full-funnel marketing to healthcare with 100+ integrations
Measure Marketing Impact
Prove marketing's value to unlock budget with real outcome data
Insights
One dashboard with every channel's performance and real ROI metrics
Ad Performance
Optimize for patient visits, not form fills, with attended appointment data
Protect Privacy & Compliance
Safeguard your marketing strategy from compliance disruption
Web Tracker Manager
See every tracker on your site and identify compliance risks
Consent Management
Consent that actually works by enforcing preferences at the data layer
Event Tracking
Measure what users actually do, not just what they view on your site
Full Platform Overview
Healthcare Solutions
By Healthcare Vertical
By Use Case
Hospitals & Healthcare Systems
Payers
Urgent Care
Pharma & Med Devices
Orthopedics
Specialty Providers
DSO & Dental
Healthtech & Virtual Care
Improve Marketing Performance
Measure Marketing Impact
Protect Privacy & Compliance
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Featured Healthcare Case Studies
Allergy Partners
Dropped Their CPL from $300 to $12
BU Dental
Optimized their digital marketing, reducing CPA by 30%.
Baptist Health
Journey to HIPAA-Compliant Digital Marketing
Explore all Case Studies
Product update
Freshpaint Audiences: Better ROI with Audience Targeting Built for Healthcare
Freshpaint Audiences gives healthcare marketers the power to run targeted ad campaigns that cut wasted spend, reach the right audience faster, stay fully privacy-compliant, and, most importantly, improve ROI.
Resources
Learn & Insights
Blog
FAQ
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Prove your ROI
Marketing Hub
Events
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Product update
Freshpaint Audiences: Better ROI with Audience Targeting Built for Healthcare
Freshpaint Audiences gives healthcare marketers the power to run targeted ad campaigns that cut wasted spend, reach the right audience faster, stay fully privacy-compliant, and, most importantly, improve ROI.
Plans & Pricing
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Events
in-person and on-demand events for healthcare marketers to Connect and learn
Featured Events
Attend a Freshpaint LIVE Event
Wednesday, April 1, 2026
Attend a Freshpaint LIVE Event
Wednesday, April 1, 2026
What’s New in Freshpaint: Multi-Touch Attribution, Stronger Consent Controls, and More
Thursday, April 23, 2026
What’s New in Freshpaint: Multi-Touch Attribution, Stronger Consent Controls, and More
Thursday, April 23, 2026
Inside the Privacy File: A Fireside Conversation on Healthcare Data, Digital Advertising & AI
Monday, March 16, 2026
Inside the Privacy File: A Fireside Conversation on Healthcare Data, Digital Advertising & AI
Monday, March 16, 2026
Enforcing Consent Without Killing Performance
Thursday, February 26, 2026
Enforcing Consent Without Killing Performance
Thursday, February 26, 2026
On-Demand Webinars
Campaign Strategy
Measuring Performance
Proving Impact
Compliance
Industry Insights
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COMPANY NEWS
PRODUCT UPDATES
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How Compliance Fuels High Performance Healthcare Marketing
See how Amsive and Freshpaint helped Priority Health drive retention without sacrificing compliance.
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May 9, 2025
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2025 Privacy-First Agency Playbook for Healthcare: Meta, Regulations & Growth
Join us for a webinar on how privacy is reshaping healthcare advertising and how agencies can stay ahead.
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March 6, 2025
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The State of Payer Marketing: 2025 Insights on Budgets, Funnels & Privacy
Learn how payers are allocating budgets, implementing funnel strategies & tackling privacy challenges to drive growth.
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February 7, 2025
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Healthcare Marketing in the Privacy Era: Embracing the Consumer Mindset to Unlock the Full Funnel
How privacy-first marketing helps healthcare connect, stay compliant, and improve ROI.
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January 21, 2025
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Unlock Improved ROI With Full Visibility From Ad Click to Patient
Watch this webinar to see how Freshpaint’s new beta can improve ROI.
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January 8, 2025
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Privacy Wrapped: 2024's Biggets Moments in Healthcare Marketing
Join Mary Easley from Freshpaint for a look back at the year’s biggest healthcare privacy moments.
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December 18, 2024
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The Future of Privacy in Healthcare: What Payers Need to Know
Gain insights on protecting your organization from legal and regulatory healthcare privacy risks.
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October 24, 2024
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What the AHA Lawsuit Ruling Means for the Future of Privacy in Healthcare
Cut through the legal jargon to understand what the AHA ruling actually means for healthcare and what might happen next.
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August 6, 2024
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How CallRail and Freshpaint are Bridging the Gap Between Performance and Privacy
See how CallRail and Freshpaint help healthcare marketers balance performance and privacy.
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July 11, 2024
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Unlocking Privacy-First Analytics in Healthcare Marketing
Healthcare teams can solve analytics challenges and get critical data without compromising privacy.
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June 11, 2024
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Using Maps to Lift Conversion Rates and Protect Patient Privacy
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June 3, 2024
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Balancing Compliance and Performance with Phase2: Navigating Healthcare Marketing
CallRail and Freshpaint help healthcare marketers balance performance and privacy with a privacy-first data foundation.
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May 22, 2024
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