*Just Launched*: The State of Healthcare Marketing 2026 Report
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Platform
Improve Marketing Performance
Drive growth without increasing budgets through better performance
Audiences
Smart, privacy-first targeting with lookalikes and retargeting lists
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Bring full-funnel marketing to healthcare with 100+ integrations
Measure Marketing Impact
Prove marketing's value to unlock budget with real outcome data
Insights
One dashboard with every channel's performance and real ROI metrics
Ad Performance
Optimize for patient visits, not form fills, with attended appointment data
Protect Privacy & Compliance
Safeguard your marketing strategy from compliance disruption
Web Tracker Manager
See every tracker on your site and identify compliance risks
Consent Management
Consent that actually works by enforcing preferences at the data layer
Event Tracking
Measure what users actually do, not just what they view on your site
Full Platform Overview
Healthcare Solutions
By Healthcare Vertical
By Use Case
Hospitals & Healthcare Systems
Payers
Urgent Care
Pharma & Med Devices
Orthopedics
Specialty Providers
DSO & Dental
Healthtech & Virtual Care
Improve Marketing Performance
Measure Marketing Impact
Protect Privacy & Compliance
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Featured Healthcare Case Studies
Allergy Partners
Dropped Their CPL from $300 to $12
BU Dental
Optimized their digital marketing, reducing CPA by 30%.
Baptist Health
Journey to HIPAA-Compliant Digital Marketing
Explore all Case Studies
Product update
Freshpaint Audiences: Better ROI with Audience Targeting Built for Healthcare
Freshpaint Audiences gives healthcare marketers the power to run targeted ad campaigns that cut wasted spend, reach the right audience faster, stay fully privacy-compliant, and, most importantly, improve ROI.
Resources
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Marketing Hub
Events
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Product update
Freshpaint Audiences: Better ROI with Audience Targeting Built for Healthcare
Freshpaint Audiences gives healthcare marketers the power to run targeted ad campaigns that cut wasted spend, reach the right audience faster, stay fully privacy-compliant, and, most importantly, improve ROI.
Plans & Pricing
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Events
in-person and on-demand events for healthcare marketers to Connect and learn
Featured Events
Attend a Freshpaint LIVE Event
Wednesday, April 1, 2026
Attend a Freshpaint LIVE Event
Wednesday, April 1, 2026
What’s New in Freshpaint: Multi-Touch Attribution, Stronger Consent Controls, and More
Thursday, April 23, 2026
What’s New in Freshpaint: Multi-Touch Attribution, Stronger Consent Controls, and More
Thursday, April 23, 2026
Inside the Privacy File: A Fireside Conversation on Healthcare Data, Digital Advertising & AI
Monday, March 16, 2026
Inside the Privacy File: A Fireside Conversation on Healthcare Data, Digital Advertising & AI
Monday, March 16, 2026
Enforcing Consent Without Killing Performance
Thursday, February 26, 2026
Enforcing Consent Without Killing Performance
Thursday, February 26, 2026
On-Demand Webinars
Campaign Strategy
Measuring Performance
Proving Impact
Compliance
Industry Insights
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EBOOK
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COMPANY NEWS
PRODUCT UPDATES
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Crafting Privacy-Centric Patient Journeys in Healthcare
Learn how to craft HIPAA-compliant, privacy-centric patient journeys in healthcare.
Read more
April 26, 2024
No items found.
Making Embedded Video & Maps HIPAA-Compliant
Learn the HIPAA risks of embedded videos and maps, and how healthcare organizations can protect privacy.
Read more
February 27, 2024
No items found.
Getting a Handle on Third Party Web Trackers
Identify risky web trackers, reduce HIPAA risk, and gain control with Freshpaint.
Read more
February 27, 2024
No items found.
Making Event Management Easier For Healthcare Marketers
Healthcare marketers can stay compliant with HIPAA and OCR guidance while maintaining strong marketing performance.
Read more
February 27, 2024
No items found.
Healthcare Marketing Privacy Series
Privacy compliance and high-performance marketing can go hand in hand.
Read more
February 27, 2024
No items found.
Making Ads & Analytics HIPAA-Compliant
See how Freshpaint helps healthcare marketers use digital ads, gain attribution insights, and stay compliant with HIPAA.
Read more
February 27, 2024
No items found.
Creating a Safe by Default Approach for Your Marketing Stack
Learn how healthcare marketers can build a safe-by-default stack that protects PHI and supports performance.
Read more
February 27, 2024
No items found.
Growth & Startups
Privacy-First: How to Ensure Your Healthcare Marketing Aligns with HIPAA
Learn how to build a privacy-first tech stack that removes sensitive data while preserving visibility into the customer journey.
Read more
Growth & Startups
February 7, 2024
No items found.
Introducing Freshpaint's Healthcare Privacy Platform
The four biggest problems that healthcare marketers face when it comes to HIPAA compliant marketing.
Read more
November 15, 2023
No items found.
A Privacy First Approach to High Performance Marketing
This webinar shows how privacy-first marketing unlocks effective tools.
Read more
October 20, 2023
No items found.
How Healthcare Marketers Can Get a Handle on Third-Party Trackers
Healthcare marketers are at the tip of the spear when it comes to the patient journey.
Read more
October 20, 2023
No items found.
How Healthcare CISOs Can Navigate Patient Privacy
Healthcare marketers are charged with balancing patient privacy with promoting access to care.
Read more
October 5, 2023
No items found.
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