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What the AHA Lawsuit Ruling Means for the Future of Privacy in Healthcare
Powering 250+ nationwide healthcare organizations + 99.9% uptime
Available On-Demand
On June 20, 2024, a federal judge vacated a narrow part of the HHS guidance around tracking technologies, ruling that a person's IP address combined with a visit to a specific webpage isn't enough to constitute protected health information (PHI). This new guidance started a whirlwind of speculations about the future of privacy in healthcare marketing. However, most of the risks around consumer privacy haven't changed — and the stakes are higher than ever.
In this on-demand webinar, a legal expert with more than 10 years of experience in healthcare law will help attendees understand the four key areas of risk in healthcare privacy.Expect to:
- Cut through the legal jargon to understand what the AHA ruling actually means and what might happen next.
- Assess the four pillars of healthcare privacy and their inherent risks.
- Learn how to safeguard your tech stack to ensure sensitive information doesn’t end up in the wrong hands.
- Understand how to approach the future of healthcare marketing from a privacy-first standpoint.
Unlock High Performance Marketing & Protect Patient Privacy
Freshpaint bridges the gap between patient privacy and digital marketing by ensuring sensitive data is never shared with tools that aren’t HIPAA-compliant.
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