Solutions for Pharma Marketing & Privacy Teams

See Every Tracker on Your Site. Identify Risk and Take Action.

62% of pharma privacy teams lack full visibility into marketing data flows, yet sensitive health data is still being exposed. Freshpaint replaces risky third-party trackers with a privacy-first data layer that automatically de-identifies sensitive health data at the source, so teams can use the tools they need without risking regulatory action—backed by built-in consent enforcement and audit-ready governance.
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98%
Of branded drug pages have third-party trackers present
62%
Of pharma teams lack visibility into marketing data flows exposing health data.
$10,000
Per patient in active data privacy lawsuit against top 25 pharma.
75%
75% of pharma marketers say compliance risk is increasing.
Privacy Fuels Performance With Freshpaint

Freshpaint Gives You a Privacy-First Foundation That Protects Your Strategy Without Sacrificing Performance

With privacy-compliant tracking infrastructure built for pharma, you get full visibility and control over every data flow — while dramatically accelerating speed to launch, testing, and optimization. Marketing and compliance finally work together, giving leadership confidence that speed to market and growth won’t create regulatory liability.
Replace risky trackers with safe infrastructure.

Remove third-party pixels that leak sensitive health data and replace them with Freshpaint's privacy-compliant tracking layer. Every data flow is filtered server-side before reaching ad platforms and analytics tools, so sensitive health data never leaves your environment.

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Get audit-ready documentation.

Maintain evidence of control for regulators, auditors, and internal compliance reviews. See exactly what data is being shared, with whom, and when on real-time dashboards that make compliance defensible.

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Stop playing whack-a-mole with tracking.

Marketing teams constantly add new tools without realizing they're creating compliance gaps. Freshpaint gives you centralized governance—one platform controls what all your marketing tools can access, so compliance doesn't depend on marketing remembering to check.

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Build trust between marketing and legal.

When compliance teams trust your data infrastructure, they say "yes" instead of "no." Freshpaint creates alignment by giving both teams visibility, control, and confidence that growth strategies won't trigger enforcement actions.

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Protect your brand and speed to market.

In pharma, the cost of delay is high. Freshpaint helps you identify and resolve risky data flows in real time, protecting patient data and your brand without slowing execution.

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Stay ahead of evolving regulations.

State privacy laws, OCR guidance, and class action lawsuits keep changing the rules. Freshpaint's infrastructure adapts automatically, so your marketing stays compliant even as regulations evolve.

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Key Features & Capabilities

Everything You Need to Monitor, Manage, and Secure Your Tracking Infrastructure

Web Tracker Monitoring & Reports
Get a comprehensive view of every tracker firing on your websites. Freshpaint identifies risky trackers collecting sensitive health data and scripts you didn't know were running. Start with a free Web Tracker Monitoring Report custom to your site.
Audit Logs
Complete audit trails for every tracker, every data flow, and every change. Track who approved what, when data was sent, and where it went. Compliance teams get the documentation they need for audits, regulatory inquiries, or legal reviews.
Enforced Allowlists
Control exactly which data flows to which destinations through a simple interface. Legal and compliance teams approve data sharing at a granular level (e.g., by destination, by event, by property). No engineering required, no room for human error.
Platform-Specific Allowlists
Different platforms need different data. Send ad click IDs to Google Ads but block page URLs. Send conversion events to Meta but strip health context. Configure unique rules for each destination through one interface.
Event Verification
See every event's complete journey from ingestion to destination delivery. Filter by time window, event type, delivery status, or use "Show Only Me" to isolate your test events. Quickly identify and fix issues before they impact campaigns or create compliance gaps.
Destination Monitoring
Visual dashboards show all your data flows in one centralized platform. See which events reach which destinations, track delivery success rates, and identify issues before they break campaigns. Single source of truth for all events and destinations—no extra tools or logins required.
Proven Results

Real Impact From A Global Medical Device Company

Ready to See What's Tracking Your Patients Right Now?
Join 250+ healthcare organizations just like yours that are using Freshpaint to identify compliance risks, replace unsafe trackers, and maintain marketing performance—all while staying HIPAA-compliant.
Get a Free Web Tracker Report
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