SHORE CAPITAL PARTNERS × FRESHPAINT · PREFERRED VENDOR

Drive Patient Acquisition. Track Attended Appointments. Protect Patient Data.

Shore Capital's portfolio companies shouldn't have to choose between protecting patient data and growing patient volume.

Every time a patient visits a website, books an appointment, or fills out a form, protected health information can leak through the pixels and trackers on your website. Freshpaint closes that gap. It strips PHI before it reaches ad platforms like Google and Meta, while still capturing the conversion signals your campaigns depend on.

Portfolio leadership, marketing teams, and agency partners can stop optimizing to clicks and form fills that no-shows and cancellations distort. Instead, they get real-time optimization signals tied to booked and attended appointments. That shows which campaigns, service lines, and locations actually drive patient volume, while campaigns are still running.

Schedule a demo to learn more about Freshpaint and Shore Capital x Freshpaint's preferred pricing.
https://res.cloudinary.com/dhogpnwxa/video/upload/v1768228642/Healthcare_Integrations_fdenv5.mp4
300
healthcare organizations trust Freshpaint
70%
reduction in cost per acquisition
Full Funnel
visibility from first click to attended appointment
Privacy First
foundation designed specifically for healthcare
THE SOLUTIONS TO SHORE PORTFOLIO COMPANIES' CHALLENGES

Turn Privacy Into a Performance Advantage

Freshpaint helps Shore Capital Partners improve marketing performance while maintaining the level of privacy and compliance expected of a leading healthcare organization.
Improve Marketing Performance & Measure Impact
Drive efficient patient acquisition without privacy risk. Freshpaint gives specialty care marketers a compliant way to build and activate high-intent audience segments based on real behaviors (e.g., treatment interest, appointments booked) without exposing patient information.

• Connect campaigns to booked and attended visits

• Build retargeting and lookalike campaigns without exposing patient data

• Reduce CAC for high-value procedures and services

• Scale winning campaigns across locations without guesswork

• Attribute downstream outcomes back to channels and spend
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Protect Privacy & Compliance
Replace risky tracking tools with a privacy-first foundation built for healthcare. Freshpaint gives teams control over data collection and sharing while keeping marketing programs live and measurable.

• Replace risky tracking with safe data collection, and continuously monitor for new risks

• Control what data gets shared so sensitive information remains protected

• Prove compliance with auditability, and stay ahead of evolving privacy regulations

• Automatically enforce user consent preferences across locations and markets
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The Freshpaint Difference

Why Healthcare Marketers Choose Freshpaint Over Alternatives

Traditional marketing tools often force a tradeoff between performance and compliance. Freshpaint removes that choice by replacing risky tracking with a healthcare-ready data foundation designed to support both.
Purpose-Built for Healthcare

Unlike other solutions that try to adapt to healthcare, Freshpaint is designed specifically for organizations that need to measure performance under strict regulatory constraints. It’s designed to handle sensitive data, long patient journeys, and enterprise-scale marketing.

Designed for Marketing Teams to Move Fast

Freshpaint is easy to deploy and intuitive to use, without heavy engineering lift. Marketing teams can launch, optimize, and iterate quickly, while IT and compliance teams maintain the governance they need behind the scenes.

A True Partner in Performance and Compliance

From implementation through ongoing optimization, Freshpaint partners with teams to ensure performance goals are met, data flows remain compliant, and measurement holds up under leadership and regulatory review. The result is sustained value, not just a technical setup.

A Privacy-First Foundation That Actually Supports Growth

Freshpaint doesn’t treat compliance as a checkbox. It creates a governed data foundation that enables compliant analytics, attribution, and media measurement across the full marketing funnel. 

Resources for Shore Capital Portfolio Companies

Get insights, strategies, and data that help you stay ahead

Proven Results

Real Impact From OrthoCarolina

Ready To See What Freshpaint Can Unlock For Shore Capital's Portfolio?
Join Shore Capital portfolio companies SENTA Partners, Therapy Partners Group, Transformations Care Network, and ClearPath Diagnostics using Freshpaint to connect ad spend to booked and attended appointments, optimize performance, and stay HIPAA-aligned without shutting off the tools they rely on to drive growth.
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