*Just Launched*: The State of Healthcare Marketing 2026 Report
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Blog

What’s New and What’s Next

Proven strategies and fresh thinking for those on the front lines of healthcare marketing.
Featured resources
Marketing Performance
Why Indiana University Health Stopped Optimizing for the First Appointment
Marketing Performance
Why Indiana University Health Stopped Optimizing for the First Appointment
The State of Healthcare Marketing in 2026: A Measurement Reckoning
The State of Healthcare Marketing in 2026: A Measurement Reckoning
Marketing Performance
How a Dental Practice with 120+ Nationwide Locations Scaled Growth Beyond Google
Marketing Performance
How a Dental Practice with 120+ Nationwide Locations Scaled Growth Beyond Google
Marketing Performance
What Multi-Channel Actually Means in Healthcare Marketing (It's Not Just More Ads)
Marketing Performance
What Multi-Channel Actually Means in Healthcare Marketing (It's Not Just More Ads)
Use Cases
Product Updates
Product Pulse
Marketing Performance
Case Studies
Company News
Engineering
Growth & Startups
Hipaa Compliance
Marketing Performance
Compliance
Use Cases
Case Studies
Product Updates
Growth & Startups
Engineering
Company News

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Product Updates
Introducing Freshpaint Ad Performance: Your Tool to Connect Appointment Data to Google Ads
See how Freshpaint’s Ad Performance tool helps healthcare marketers track the full patient journey and optimize ad spend.
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Product Updates
February 3, 2025
2025 Payer Marketing Report: Budget Trends, Privacy Challenges, and Strategic Insights
Learn how healthcare payers are balancing budget constraints, privacy challenges, and full-funnel marketing strategies
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January 16, 2025
Compliance
How Will Trump’s Presidency Impact Healthcare Privacy?
Trump’s presidency could redefine everything in healthcare privacy, from state laws to federal oversight.
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Compliance
January 15, 2025
Use Cases
Meta’s New Data Restrictions for Healthcare: What We Know So Far
Meta is rewriting the rules for healthcare marketers with new 2025 data-sharing restrictions.
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Use Cases
February 3, 2025
Compliance
Unlocking ROI in Healthcare: Bridging the Gap Between Appointment Data and Ad Campaigns
Discover how healthcare marketers can bridge data gaps to optimize ad campaigns, prove ROI, and maintain HIPAA compliance.
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Compliance
December 2, 2024
Product Updates
Introducing Freshpaint Video: The Privacy-First Video Solution for Healthcare
Freshpaint Video offers healthcare organizations a HIPAA-compliant solution for hosting and embedding videos.
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Product Updates
November 20, 2024
Compliance
44% of Healthcare Payers Overlook Privacy Risks: A Guide to Protecting PHI in Digital Advertising
Explore the privacy risks healthcare payers face with digital ad tracking tools.
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Compliance
November 13, 2024
Reduce Cost-Per-Lead by 70% for Your Clients With Freshpaint
Learn how Freshpaint's privacy-first approach can cut costs and boost performance without compromising compliance.
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September 23, 2024
Case Studies
Overcoming a 70% Cost Per Lead Spike: Freshpaint Restores Performance for Healthcare Marketing
Healthcare must choose between HIPAA risk or marketing performance—Freshpaint fixes both.
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Case Studies
September 17, 2024
Freshpaint + Invoca: Unlocking Privacy-First Call Conversions for Healthcare Marketers
Freshpaint and Invoca make it easy for healthcare marketers to track phone call conversions while staying HIPAA-compliant.
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September 5, 2024
Navigating the Whiplash: How Healthcare Organizations Can Stay Ahead of Data Privacy Regulations
Healthcare organizations face relentless data privacy changes. Learn how to stay compliant and in control.
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September 3, 2024
What the AHA Lawsuit Ruling Means for the Future of Privacy in Healthcare - a Q&A with Legal Expert Jennifer Pike
Insights from a healthcare lawyer on the AHA's lawsuit against HHS guidance
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September 4, 2024