What’s New and What’s Next

Learn how to lift form page conversion rates with data-driven A/B testing.

Learn how Freshpaint can use behavioral data to build lookalike audiences to create real time, personalized ad campaigns.

Personalized messaging is a great way to teach your users what the most important product features are.

A framework on how to come up with an activation thesis, measure it, then iterate on it.

There are a lot of flaws with using the Modern Data Stack to build data pipelines. Here's why I decided to do something about it.

Every product launch has a quantifiable impact. And you should measure it. Learn how to build KPIs, metrics, and the customer events to track it all.

Company expands to address unmet needs of non-engineers

Learn how Freshpaint automatically sends event and attribution data to your warehouse

How Freshpaint helped Ylopo drive a 6X increase in lead conversions and a 20% improvement in lead quality.

If you’re building a product (or working on a new release), you need to be prepared to measure how people use it. Behavioral analytics gives you insight into how your customers use your product.

Trying to track without a purpose creates a lot of noise. Instead start with your desired outcomes, and then identify the metrics that will get you there.