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What’s New and What’s Next

Proven strategies and fresh thinking for those on the front lines of healthcare marketing.
Featured resources
Marketing Performance
Why Multi-Location Dermatology Groups Can't Afford Inconsistent Tracking — And How to Fix It
Marketing Performance
Why Multi-Location Dermatology Groups Can't Afford Inconsistent Tracking — And How to Fix It
Product Updates
Are You Converting the Most Expensive Page on Your Website?
Product Updates
Are You Converting the Most Expensive Page on Your Website?
Product Updates
See the Full Journey, Strengthen Your Compliance Stack: New Freshpaint Features for Healthcare Marketers
Product Updates
See the Full Journey, Strengthen Your Compliance Stack: New Freshpaint Features for Healthcare Marketers
Use Cases
How OrthoCarolina Integrated Epic Data into Our Marketing Technology Stack (Without Losing Our Minds)
Use Cases
How OrthoCarolina Integrated Epic Data into Our Marketing Technology Stack (Without Losing Our Minds)
Use Cases
Product Updates
Product Pulse
Marketing Performance
Case Studies
Company News
Engineering
Growth & Startups
Hipaa Compliance
Marketing Performance
Compliance
Use Cases
Case Studies
Product Updates
Growth & Startups
Engineering
Company News

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Use Cases
Google Analytics vs Matomo For HIPAA Compliance
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Use Cases
April 10, 2023
Use Cases
Google Analytics vs Piwik For HIPAA Compliance
How does Google Analytics stack up against Piwik in a HIPAA-compliant world?
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Use Cases
April 3, 2023
Use Cases
Ignorance Is No Longer an Excuse: A Timeline of Events Around Tracking Technologies in Healthcare
A breakdown of events over the past year that have led to lawsuits, new guidance, and FTC fines.
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Use Cases
November 12, 2024
Growth & Startups
How Conversion Tracking in Google & Facebook Ads Improves Performance
How Google & Facebook Ads use conversion tracking to optimize performance
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Growth & Startups
March 2, 2023
Use Cases
How Tracking Technologies Work, And Why They Violate HIPAA
Understanding why major ad platform tracking technologies aren't HIPAA-compliant
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Use Cases
February 16, 2023
Compliance
What Is Protected Health Information (PHI)? Ending The Confusion
A brief explainer to the question, what is PHI?
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Compliance
July 1, 2025
Use Cases
How A/B Testing Helps Lift Form Page Conversions Rates
Learn how to lift form page conversion rates with data-driven A/B testing.
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Use Cases
January 23, 2023
Use Cases
How to Build Advertising Lookalike Audiences Using Customer Behavioral Data
Learn how Freshpaint can use behavioral data to build lookalike audiences to create real time, personalized ad campaigns.
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Use Cases
January 5, 2023
Use Cases
Why You Need More Than Just A BAA To Manage PHI
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Use Cases
December 28, 2022
Use Cases
How to Drive More Product Activations Using Personalized Messaging
Personalized messaging is a great way to teach your users what the most important product features are.
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Use Cases
December 15, 2022
Use Cases
How to Develop an Activation Thesis and Prove it
A framework on how to come up with an activation thesis, measure it, then iterate on it.
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Use Cases
December 7, 2022
Product Updates
The Modern Data Stack Isn't Designed To Build Data Pipelines
There are a lot of flaws with using the Modern Data Stack to build data pipelines. Here's why I decided to do something about it.
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Product Updates
December 6, 2022