*Just Launched*: The State of Healthcare Marketing 2026 Report
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Platform
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Drive growth without increasing budgets through better performance
Audiences
Smart, privacy-first targeting with lookalikes and retargeting lists
Healthcare Integrations
Bring full-funnel marketing to healthcare with 100+ integrations
Measure Marketing Impact
Prove marketing's value to unlock budget with real outcome data
Insights
One dashboard with every channel's performance and real ROI metrics
Ad Performance
Optimize for patient visits, not form fills, with attended appointment data
Protect Privacy & Compliance
Safeguard your marketing strategy from compliance disruption
Web Tracker Manager
See every tracker on your site and identify compliance risks
Consent Management
Consent that actually works by enforcing preferences at the data layer
Event Tracking
Measure what users actually do, not just what they view on your site
Full Platform Overview
Healthcare Solutions
By Healthcare Vertical
By Use Case
Hospitals & Healthcare Systems
Payers
Urgent Care
Pharma & Med Devices
Orthopedics
Specialty Providers
DSO & Dental
Healthtech & Virtual Care
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Protect Privacy & Compliance
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Featured Healthcare Case Studies
Allergy Partners
Dropped Their CPL from $300 to $12
BU Dental
Optimized their digital marketing, reducing CPA by 30%.
Baptist Health
Journey to HIPAA-Compliant Digital Marketing
Explore all Case Studies
Product update
Freshpaint Audiences: Better ROI with Audience Targeting Built for Healthcare
Freshpaint Audiences gives healthcare marketers the power to run targeted ad campaigns that cut wasted spend, reach the right audience faster, stay fully privacy-compliant, and, most importantly, improve ROI.
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Product update
Freshpaint Audiences: Better ROI with Audience Targeting Built for Healthcare
Freshpaint Audiences gives healthcare marketers the power to run targeted ad campaigns that cut wasted spend, reach the right audience faster, stay fully privacy-compliant, and, most importantly, improve ROI.
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Blog
What’s New and What’s Next
Proven strategies and fresh thinking for those on the front lines of healthcare marketing.
Featured resources
Marketing Performance
How a Dental Practice with 120+ Nationwide Locations Scaled Growth Beyond Google
Marketing Performance
How a Dental Practice with 120+ Nationwide Locations Scaled Growth Beyond Google
Compliance
Direct Response, Remarketing, and Programmatic Advertising: The HIPAA Pitfalls You Didn't Know
Compliance
Direct Response, Remarketing, and Programmatic Advertising: The HIPAA Pitfalls You Didn't Know
Compliance
IP Addresses and HIPAA Compliance: Unpacking the Risks for Healthcare Websites
Compliance
IP Addresses and HIPAA Compliance: Unpacking the Risks for Healthcare Websites
Use Cases
Don't Remove It! Make Google Analytics HIPAA Compliant Instead
Use Cases
Don't Remove It! Make Google Analytics HIPAA Compliant Instead
Category
Use Cases
Product Updates
Product Pulse
Marketing Performance
Case Studies
Company News
Engineering
Growth & Startups
Hipaa Compliance
Marketing Performance
Compliance
Use Cases
Case Studies
Product Updates
Growth & Startups
Engineering
Company News
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Compliance
7 Common Web Trackers That Could Jeopardize Your Healthcare Website’s HIPAA Compliance
Learn about the 8 most common web trackers that put you at risk of HIPAA violations
Read more
Compliance
September 14, 2023
Compliance
Marketing in a HIPAA World: Commonly Asked Questions and Answers
Questions and answers from our webinar with the Society for Health Care Strategy & Market Development (SHSMD)
Read more
Compliance
August 21, 2023
Compliance
Balancing Digital Promotion and Privacy for Healthcare: Freshpaint's Webinar Q&A Followup
A follow up to our webinar with healthcare and privacy legal experts from Faegre Drinker
Read more
Compliance
July 25, 2023
Compliance
Why Shutting Down Advertising Tracking Technologies is Impacting Your Marketing Team
Removing advertising tracking technologies has a direct impact on your healthcare growth
Read more
Compliance
July 4, 2023
Company News
Freshpaint Featured in Politico: How The Health Industry is Responding to Privacy Crackdowns
Politico features Freshpaint in health industry privacy piece
Read more
Company News
April 24, 2023
Use Cases
Freshpaint’s Healthcare Privacy Platform vs Generic CDPs
What's required for a Healthcare Privacy Platform to be HIPAA compliant
Read more
Use Cases
April 24, 2023
Use Cases
Google Analytics vs Matomo For HIPAA Compliance
Read more
Use Cases
April 10, 2023
Use Cases
Google Analytics vs Piwik For HIPAA Compliance
How does Google Analytics stack up against Piwik in a HIPAA-compliant world?
Read more
Use Cases
April 3, 2023
Use Cases
Ignorance Is No Longer an Excuse: A Timeline of Events Around Tracking Technologies in Healthcare
A breakdown of events over the past year that have led to lawsuits, new guidance, and FTC fines.
Read more
Use Cases
November 12, 2024
Growth & Startups
How Conversion Tracking in Google & Facebook Ads Improves Performance
How Google & Facebook Ads use conversion tracking to optimize performance
Read more
Growth & Startups
March 2, 2023
Use Cases
How Tracking Technologies Work, And Why They Violate HIPAA
Understanding why major ad platform tracking technologies aren't HIPAA-compliant
Read more
Use Cases
February 16, 2023
Compliance
What Is Protected Health Information (PHI)? Ending The Confusion
A brief explainer to the question, what is PHI?
Read more
Compliance
July 1, 2025
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