Proven strategies and fresh thinking for those on the front lines of healthcare marketing.
Featured resources
Compliance
10 Common (And Risky) Web Trackers on Healthcare Websites
Compliance
10 Common (And Risky) Web Trackers on Healthcare Websites
Marketing Performance
Top Challenges Healthcare Marketers Want to Solve in the Next 12 Months (and How to Do So)
Marketing Performance
Top Challenges Healthcare Marketers Want to Solve in the Next 12 Months (and How to Do So)
Product
You Asked, We Listened: Web Tracker Monitoring for Today’s Privacy Landscape
Product
You Asked, We Listened: Web Tracker Monitoring for Today’s Privacy Landscape
Case Studies
From Data Overload to Strategic Action: HealthTrust's First Year with Freshpaint
Case Studies
From Data Overload to Strategic Action: HealthTrust's First Year with Freshpaint
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What the AHA Lawsuit Ruling Means for the Future of Privacy in Healthcare - a Q&A with Legal Expert Jennifer Pike
Insights from a healthcare lawyer on the AHA's lawsuit against HHS guidance
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September 4, 2024
Compliance
Navigating the Complexities: How State-Level Privacy Laws Impact Health Data in the U.S.
Discover how state-level privacy laws are reshaping healthcare data protection alongside HIPAA.
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Compliance
August 28, 2024
Product
Freshpaint Integrates with StackAdapt for Privacy-First Programmatic Advertising
Our new StackAdapt integration enables secure programmatic advertising, prioritizing privacy without compromising marketing performance.
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Product
August 8, 2024
Compliance
How the FTC Enforces Healthcare Privacy Regulations
Discover the FTC's expanding role in healthcare privacy enforcement and learn how to stay compliant.
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Compliance
August 7, 2024
Compliance
Privacy-Related Class Action Lawsuits in Healthcare: How They Work and How to Avoid Them
An anatomy of consumer privacy related class action lawsuits in healthcare marketing
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Compliance
July 22, 2024
Product
Freshpaint’s Healthcare Privacy Platform Is Expanding: Here’s Everything You Need to Know
Our future vision for Freshpaint's healthcare privacy platform
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Product
July 18, 2024
Company News
What Our $30M Series B Means For Healthcare: A Message from Our CEO
$30M Series B promised to unlock privacy-first marketing for all of healthcare
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Company News
July 16, 2024
Company News
What the Recent AHA Lawsuit Ruling Means for Healthcare Organizations Moving Forward
What does the federal court ruling about the use of third-party tracking technologies on hospitals' public-facing websites mean for healthcare?
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Company News
June 25, 2024
Product
Freshpaint Integrates with CallRail to Optimize Ad Performance in a Privacy-First Way
Combining Freshpaint’s bulletproof compliance with CallRail’s granular attribution data delivers the best of both worlds: high-performance results and peace of mind. Let’s break down how this new integration works.
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Product
June 26, 2024
Product
Introducing Freshpaint HIPAA-Compliant Maps: Help Patients Find You Without Violating Privacy
Freshpaint Maps: A full replacement for privacy-deficient Google Maps
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Product
May 16, 2024
Compliance
Beyond the Fine: What the FTC’s Crackdown on Cerebral Really Means for Healthcare Marketers
The FTC's crackdown on Cerebral is about more than money.
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Compliance
April 26, 2024
Ask a Healthcare Lawyer: HIPAA Compliance for Healthcare Marketers
Insights from a healthcare lawyer on navigating the complexities of HIPAA compliance in healthcare marketing.