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Blog

What’s New and What’s Next

Proven strategies and fresh thinking for those on the front lines of healthcare marketing.
Featured resources
Marketing Performance
How a Dental Practice with 120+ Nationwide Locations Scaled Growth Beyond Google
Marketing Performance
How a Dental Practice with 120+ Nationwide Locations Scaled Growth Beyond Google
Compliance
Direct Response, Remarketing, and Programmatic Advertising: The HIPAA Pitfalls You Didn't Know
Compliance
Direct Response, Remarketing, and Programmatic Advertising: The HIPAA Pitfalls You Didn't Know
Compliance
IP Addresses and HIPAA Compliance: Unpacking the Risks for Healthcare Websites
Compliance
IP Addresses and HIPAA Compliance: Unpacking the Risks for Healthcare Websites
Use Cases
Don't Remove It! Make Google Analytics HIPAA Compliant Instead
Use Cases
Don't Remove It! Make Google Analytics HIPAA Compliant Instead
Use Cases
Product Updates
Product Pulse
Marketing Performance
Case Studies
Company News
Engineering
Growth & Startups
Hipaa Compliance
Marketing Performance
Compliance
Use Cases
Case Studies
Product Updates
Growth & Startups
Engineering
Company News

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Compliance
Beyond the Fine: What the FTC’s Crackdown on Cerebral Really Means for Healthcare Marketers
The FTC's crackdown on Cerebral is about more than money.
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Compliance
April 26, 2024
Ask a Healthcare Lawyer: HIPAA Compliance for Healthcare Marketers
Insights from a healthcare lawyer on navigating the complexities of HIPAA compliance in healthcare marketing.
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April 5, 2024
Engineering
Your Input Needed: Freshpaint's Hack Week Projects
A few weeks ago, Freshpaint put on a “Hack Week”. We want you to vote on your favorite projects!
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Engineering
March 1, 2024
Compliance
HHS Approves Tools Like Freshpaint In Latest Guidance Update
Tools like Freshpaint are officially HIPAA-compliant alternatives to risky web tracking technologies
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Compliance
March 20, 2024
Compliance
Earning Trust in Healthcare Marketing: The Power of First-Party Data Collection
Healthcare marketers should prioritize ethical data use to earn and maintain consumer trust.
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Compliance
March 12, 2024
Product Updates
Web Tracker Manager: Streamlining HIPAA Compliance for Healthcare Marketers
Web Tracker Manager: efficient web tracker management for seamless HIPAA compliance
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Product Updates
January 23, 2024
Product Updates
Web Tracker Monitoring: Introducing the Newest Tool for Privacy-First Healthcare Marketers
Another industry-first tool to help healthcare marketers control their data
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Product Updates
December 6, 2023
Company News
Introducing Freshpaint’s Healthcare Privacy Platform: Unlocking HIPAA-Compliant Performance Marketing
Our industry-first Healthcare Privacy Platform solves four big challenges for healthcare organizations.
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Company News
November 6, 2023
Product Updates
Event Verification: Providing More Transparency Into Your Data
Freshpaint's Event Verification is designed to give healthcare providers transparency and control over their data
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Product Updates
October 31, 2023
Company News
‍WebMD Ignite and Freshpaint Bring a Privacy-First Approach to High-Performance Healthcare Marketing
WebMD Ignite and Freshpaint are joining forces!
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Company News
October 24, 2023
Compliance
Privacy First: Healthcare Privacy Platforms vs Generic CDPs
Healthcare Privacy Platforms handle data differently than CDPs. Learn how!
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Compliance
October 18, 2023
Compliance
How Do You Know When You Need a Business Associate Agreement?
Web trackers are a risk to HIPAA compliance. Some will sign a BAA. Some won't. Learn the differences.
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Compliance
October 10, 2023