Proven strategies and fresh thinking for those on the front lines of healthcare marketing.
Featured resources
Marketing Performance
Why Multi-Location Dermatology Groups Can't Afford Inconsistent Tracking — And How to Fix It
Marketing Performance
Why Multi-Location Dermatology Groups Can't Afford Inconsistent Tracking — And How to Fix It
Product Updates
Are You Converting the Most Expensive Page on Your Website?
Product Updates
Are You Converting the Most Expensive Page on Your Website?
Product Updates
See the Full Journey, Strengthen Your Compliance Stack: New Freshpaint Features for Healthcare Marketers
Product Updates
See the Full Journey, Strengthen Your Compliance Stack: New Freshpaint Features for Healthcare Marketers
Use Cases
How OrthoCarolina Integrated Epic Data into Our Marketing Technology Stack (Without Losing Our Minds)
Use Cases
How OrthoCarolina Integrated Epic Data into Our Marketing Technology Stack (Without Losing Our Minds)
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Compliance
Privacy-Related Class Action Lawsuits in Healthcare: How They Work and How to Avoid Them
An anatomy of consumer privacy related class action lawsuits in healthcare marketing
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Compliance
July 22, 2024
Product Updates
Freshpaint’s Healthcare Privacy Platform Is Expanding: Here’s Everything You Need to Know
Our future vision for Freshpaint's healthcare privacy platform
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Product Updates
July 18, 2024
Company News
What Our $30M Series B Means For Healthcare: A Message from Our CEO
$30M Series B promised to unlock privacy-first marketing for all of healthcare
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Company News
July 16, 2024
Company News
What the Recent AHA Lawsuit Ruling Means for Healthcare Organizations Moving Forward
What does the federal court ruling about the use of third-party tracking technologies on hospitals' public-facing websites mean for healthcare?
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Company News
June 25, 2024
Product Updates
Freshpaint Integrates with CallRail to Optimize Ad Performance in a Privacy-First Way
Combining Freshpaint’s bulletproof compliance with CallRail’s granular attribution data delivers the best of both worlds: high-performance results and peace of mind. Let’s break down how this new integration works.
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Product Updates
June 26, 2024
Product Updates
Introducing Freshpaint HIPAA-Compliant Maps: Help Patients Find You Without Violating Privacy
Freshpaint Maps: A full replacement for privacy-deficient Google Maps
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Product Updates
May 16, 2024
Compliance
Beyond the Fine: What the FTC’s Crackdown on Cerebral Really Means for Healthcare Marketers
The FTC's crackdown on Cerebral is about more than money.
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Compliance
April 26, 2024
Ask a Healthcare Lawyer: HIPAA Compliance for Healthcare Marketers
Insights from a healthcare lawyer on navigating the complexities of HIPAA compliance in healthcare marketing.
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April 5, 2024
Engineering
Your Input Needed: Freshpaint's Hack Week Projects
A few weeks ago, Freshpaint put on a “Hack Week”. We want you to vote on your favorite projects!
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Engineering
March 1, 2024
Compliance
HHS Approves Tools Like Freshpaint In Latest Guidance Update
Tools like Freshpaint are officially HIPAA-compliant alternatives to risky web tracking technologies
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Compliance
March 20, 2024
Compliance
Earning Trust in Healthcare Marketing: The Power of First-Party Data Collection
Healthcare marketers should prioritize ethical data use to earn and maintain consumer trust.
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Compliance
March 12, 2024
Product Updates
Web Tracker Manager: Streamlining HIPAA Compliance for Healthcare Marketers
Web Tracker Manager: efficient web tracker management for seamless HIPAA compliance