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What’s New and What’s Next

Proven strategies and fresh thinking for those on the front lines of healthcare marketing.
Featured resources
Compliance
ALERT: What the FTC/State Complaint against Hims & Hers Means for Healthcare Marketers and Privacy Leaders
Compliance
ALERT: What the FTC/State Complaint against Hims & Hers Means for Healthcare Marketers and Privacy Leaders
Marketing Performance
The New Foundation for High-Performance Pharma Marketing
Marketing Performance
The New Foundation for High-Performance Pharma Marketing
Use Cases
How To Make Facebook Ads HIPAA-Compliant and Still Get Conversion Tracking
Use Cases
How To Make Facebook Ads HIPAA-Compliant and Still Get Conversion Tracking
Marketing Performance
Healthcare Marketing's Playbook for the 2027 Medicaid Changes
Marketing Performance
Healthcare Marketing's Playbook for the 2027 Medicaid Changes
Use Cases
Product Updates
Product Pulse
Marketing Performance
Case Studies
Company News
Engineering
Growth & Startups
Hipaa Compliance
Marketing Performance
Compliance
Use Cases
Case Studies
Product
Growth & Startups
Engineering
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The Pixel Problem: Why HIPAA Compliance Isn’t Enough for Healthcare Marketers
Lawsuits over health data tracking are exploding. Learn what's fueling them and how to stay protected.
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June 11, 2025
Direct-to-Consumer, Direct-to-Risk? How to Avoid Privacy Pitfalls in Pharma and Med Device Marketing
Learn how healthcare marketers can run high-performing DTC campaigns without violating privacy laws or losing patient trust.
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June 6, 2025
Compliance
Why Traditional CDPs Fail Healthcare — and What to Do Instead
Traditional CDPs weren’t built for healthcare’s privacy, regulatory, and resource constraints—here’s why they fall short and what a purpose-built alternative looks like.
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Compliance
May 8, 2025
Compliance
Don’t Fly Blind: How Payers Can Balance HIPAA Compliance and Marketing Performance
Learn how payers can protect privacy without sacrificing marketing performance.
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Compliance
March 31, 2025
Use Cases
Beyond Paid Search: How DSPs Unlock Full-Funnel ROI in Healthcare Marketing
Struggling to scale your healthcare marketing? Discover how DSPs can unlock full-funnel ROI beyond paid search.
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Use Cases
March 27, 2025
Compliance
Top 5 Marketing Challenges Facing Healthcare Payers in 2025—And How to Navigate Them
Healthcare payers must balance rising patient needs, financial pressures, and regulatory scrutiny while embracing digital transformation and data privacy.
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Compliance
March 17, 2025
Compliance
Unlocking the Power of the Full Funnel: How St. Elizabeth Healthcare is Transforming Consumer Marketing
Learn how St. Elizabeth Healthcare built a full-funnel marketing strategy that drives growth while safeguarding patient privacy.
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Compliance
February 26, 2025
Product
Introducing Freshpaint Ad Performance: Your Tool to Connect Appointment Data to Google Ads
See how Freshpaint’s Ad Performance tool helps healthcare marketers track the full patient journey and optimize ad spend.
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Product
February 3, 2025
2025 Payer Marketing Report: Budget Trends, Privacy Challenges, and Strategic Insights
Learn how healthcare payers are balancing budget constraints, privacy challenges, and full-funnel marketing strategies
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January 16, 2025
Compliance
How Will Trump’s Presidency Impact Healthcare Privacy?
Trump’s presidency could redefine everything in healthcare privacy, from state laws to federal oversight.
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Compliance
January 15, 2025
Use Cases
Meta’s New Data Restrictions for Healthcare: What We Know So Far
Meta is rewriting the rules for healthcare marketers with new 2025 data-sharing restrictions.
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Use Cases
February 3, 2025
Compliance
Unlocking ROI in Healthcare: Bridging the Gap Between Appointment Data and Ad Campaigns
Discover how healthcare marketers can bridge data gaps to optimize ad campaigns, prove ROI, and maintain HIPAA compliance.
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Compliance
December 2, 2024