Healthcare Marketing's Playbook for the 2027 Medicaid Changes
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Proven strategies and fresh thinking for those on the front lines of healthcare marketing.
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Compliance
10 Common (And Risky) Web Trackers on Healthcare Websites
Compliance
10 Common (And Risky) Web Trackers on Healthcare Websites
Marketing Performance
Top Challenges Healthcare Marketers Want to Solve in the Next 12 Months (and How to Do So)
Marketing Performance
Top Challenges Healthcare Marketers Want to Solve in the Next 12 Months (and How to Do So)
Product
You Asked, We Listened: Web Tracker Monitoring for Today’s Privacy Landscape
Product
You Asked, We Listened: Web Tracker Monitoring for Today’s Privacy Landscape
Case Studies
From Data Overload to Strategic Action: HealthTrust's First Year with Freshpaint
Case Studies
From Data Overload to Strategic Action: HealthTrust's First Year with Freshpaint
Use Cases
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Product Pulse
Marketing Performance
Case Studies
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Engineering
Growth & Startups
Hipaa Compliance
Marketing Performance
Compliance
Use Cases
Case Studies
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Growth & Startups
Engineering
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Use Cases
Freshpaint’s Healthcare Privacy Platform vs Generic CDPs
What's required for a Healthcare Privacy Platform to be HIPAA compliant
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Use Cases
April 24, 2023
Use Cases
Google Analytics vs Matomo For HIPAA Compliance
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Use Cases
April 10, 2023
Use Cases
Google Analytics vs Piwik For HIPAA Compliance
How does Google Analytics stack up against Piwik in a HIPAA-compliant world?
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Use Cases
April 3, 2023
Use Cases
Ignorance Is No Longer an Excuse: A Timeline of Events Around Tracking Technologies in Healthcare
A breakdown of events over the past year that have led to lawsuits, new guidance, and FTC fines.
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Use Cases
November 12, 2024
Use Cases
How To Make Facebook Ads HIPAA-Compliant and Still Get Conversion Tracking
Make Facebook Ads HIPAA-compliant while driving conversions? Yes, it's possible.
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Use Cases
July 16, 2026
Growth & Startups
How Conversion Tracking in Google & Facebook Ads Improves Performance
How Google & Facebook Ads use conversion tracking to optimize performance
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Growth & Startups
March 2, 2023
Compliance
How Tracking Technologies Work, and Why They Cost Healthcare Millions
What trackers like Meta’s Pixel collect, why they create risk, and how to fix it.
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Compliance
October 27, 2026
Compliance
What Is Protected Health Information (PHI)? Ending The Confusion
A brief explainer to the question, what is PHI?
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Compliance
July 1, 2025
Use Cases
How A/B Testing Helps Lift Form Page Conversions Rates
Learn how to lift form page conversion rates with data-driven A/B testing.
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Use Cases
January 23, 2023
Use Cases
How to Build Advertising Lookalike Audiences Using Customer Behavioral Data
Learn how Freshpaint can use behavioral data to build lookalike audiences to create real time, personalized ad campaigns.
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Use Cases
January 5, 2023
Use Cases
Why You Need More Than Just A BAA To Manage PHI
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Use Cases
December 28, 2022
Use Cases
How to Drive More Product Activations Using Personalized Messaging
Personalized messaging is a great way to teach your users what the most important product features are.
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Use Cases
December 15, 2022